XCMG, a well-known Chinese multinational heavy machinery manufacturer, launched its new product line up catering to the Middle East market at a function in Muscat recently.

The new Middle East series, which includes cranes, truck cranes, crawler cranes, tower cranes and aerial work platforms, was sold out before the event ended.

The new series is custom-created to suit the region’s dry and sandy climate and can deliver optimal performances in high temperatures and dusty environments, allowing customers to drive easily on a dessert terrain.

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Talking about the products, Liu Quan, deputy general manager of XCMG Import & Export Co., Ltd, said, “XCMG maintains an ‘Advanced and Endurable’ Gold Standard to applying art of craftwork creation when developing and manufacturing products, especially when customising equipment for unique geographical environments.”

He also spoke on Middle East’s importance as a key market to the company internationally and that XCMG, which entered the Oman market in 2005, hopes to enhance the Sino-Oman partnership through its manufacturing capabilities, technologies and innovations.

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Manal Bahwan, a XCMG dealer representative in Oman, said, “During the 15 years of cooperation with XCMG, we have both achieved success and forged a profound friendship. XCMG is the top choice for the construction industry and the new series will inject new energy into the market.”