The shopping mall and management division of Abu Dhabi-based Lulu Group International, Line Investments & Property LLC (LIP) boasts an impressive portfolio of malls through the Gulf and India. Moreover, with a strategic vision for future growth and development across the GCC, LIP reiterates its position as a renowned industry leader in offering the right kind of support to make any brand a sure-fire winner as it introduces its retail project in Silicon Oasis.

LIP’s latest development is Silicon Central in Dubai, a three-level retail and leisure destination that will provide an enhanced shopping experience to its neighbouring communities. 

With a total of 220 stores in 81,500m2, Silicon Central will include a 9,000m2 hypermarket and a 7,800m2 department store, alongside a 35,500m2 array of retail shops and services that will offer a broad mix of brands tailored to ensure shoppers’ complete satisfaction. 

Adding to the unique shopping experience, a diverse range of dining options will comprise of 24 casual restaurants and cafes as well as 21 food court units, making it the perfect place to catch up with friends and families in an enjoyable atmosphere or to enjoy a quick snack on the run.

A wide range of entertainment options are also on offer, including a 12-screen cinema, a 6,800m2 Family Entertainment Centre, incorporating a 2,000m2 New Generation Entertainment Centre for both kids and grownups to stay active, plus a 2,500m2 gym to keep the community in shape. It’s all about convenience and accessibility, with nothing forgotten, including 3,500 car parking spaces.

With such a broad range of options, Silicon Central is set to be the destination of choice for families and entertainment seekers throughout its immediate catchment area, which takes in a population of 500,000 people, and further afield.

LIP’s success and commitment to excellence have not gone unnoticed either, with the organisation picking up five awards at the Retail Congress MENA Awards 2019.

Held in the Ritz Carlton, DIFC, the Awards Ceremony honoured the most outstanding achievers in the shopping mall industry in the MENA region. LIP took part in the event together with entries from Mall of Um Al Quwain, Al Wahda Mall, Mushrif Mall, and Khalidiyah Mall, winning one gold and four silver awards in the following categories:

Design & Development Mall of Um Al Quwain (Gold)

Net Operating Income (NOI) Enhancement

Al Wahda for Celebrity Visit (Silver)

Traditional Marketing:  Cause-Related Marketing

Al Wahda Mall for Operation Smile (Silver) 

Traditional Marketing: Digital/Social Media

Khalidiyah Mall for Enhanced Website (Silver) 

Traditional Marketing: Sales Promotion

Mushrif Mall for Talentology 2019 (Silver)

The winners of the Retail Congress MENA Awards 2019 were selected by a jury of regional and international industry experts in retail.

Mr. Salim MA, Director Lulu Group International  said, “Our vision is to enhance the retail experience for our customers and partners and receiving awards for all the malls that took part is a testimony that the Line Investments & Property team is committed to excellence in the new age initiatives and community events they bring to the malls.”

With unparalleled expertise stretching across every conceivable specialist field of endeavour, including location-sourcing, design, development, management and marketing, LIP is fully committed to being the preferred investment and property management company in the retail and real estate sector of the regions it operates in. It currently offers 360-degree retail solutions in 23 malls in six countries, with several further properties planned for the future in new cities and markets.