In a momentous event at the luxurious Al Bustan Palace Hotel, Muscat International Automobiles unveiled the revolutionary ROX Motors, setting a new benchmark in automotive excellence. The exclusive gathering of industry leaders, media representatives, and distinguished guests celebrated the arrival of this cutting-edge innovation, a true game-changer for Oman’s automotive landscape.

The launch event captivated attendees with a dynamic showcase of the ROX 01, New Generation All-Terrain Luxury SUV —a fusion of cutting-edge technology, unparalleled performance, and futuristic design. Engineered for power, efficiency, and sustainability, this groundbreaking vehicle is set to redefine the driving experience for modern motorists.

ROX 01 – New Generation All-Terrain Luxury SUV

The Full-size Range Extended EV SUV ROX 01 impresses with its dimensions, which emphasize its status as a powerful and comfortable SUV. With a length of 5295 mm, a width of 1980 mm and a height of 1869 mm, the car provides a spacious interior and excellent maneuverability on the road. The wheelbase of 3010 mm contributes to stability and smoothness of the ride, the ground clearance of the vehicle is 205 mm which is especially important when overcoming difficult routes, crossing wadis and other all-terrain conditions. It has 22.2° Approach angle, 19.7°  Longitudinal angle and 25.1°  Departure angle which is especially important for overcoming difficult routes. These parameters make the ROX 01 an excellent choice for both long distance and everyday urban driving.

Design history ROX 01

The design of the car was developed by the famous Italian studio Pininfarina, for ultra luxury sports models. At the same time, the aesthetics of the Celestial Empire are also visible in the details: the inspiration for the design of the head and rear optics, as well as the front LED Headlights, was the Chinese character 石 (stone), symbolizing strength and durability.

Range Extended EV System

The ROX 01 is equipped with a sequential range extended system that combines high power and environmental friendliness. Under the hood is a 1.5-litre turbocharged engine that works in tandem with two electric motors. The internal combustion engine in this bundle acts as a generator. WLTC driving range 880 kms.

The CATL 56.01 kWh Lithium Battery with heat insulation and flame retardant design offers a WLTC driving range of 235 kms. The overall system allows the car to develop an impressive torque of 740 Nm and accelerate to 100 kilometres per hour in just 5.5 seconds. Despite such dynamics, the hybrid system allows for impressive efficiency – the ROX 01’s range reaches 1,115 kilometres as per WLTC standard.

ROX 01 vehicle warranty is 5 years / 150,000Kms and the battery warranty is 8 years / 240,000 kms, whichever is earlier respectively.

ROX 01 smart driving systems

The ROX 01 body is made of high-strength steel and aircraft-type aluminium, which makes it lightweight and at the same time super-strong. The ROX 01 is built with 87% high-strength steel to protect the shell of the vehicle.  As a result, the ROX 01 showed excellent results in crash tests, including side impacts, impacts to the front pillars and roof load.

ROX 01 has various modes to select and drive in different challenging terrains and adapt to sand, rock, mud, snow and wade.

The car is equipped with advanced safety systems including Adaptive Cruise Control, Lane Centering Assistance, Rear Cross Traffic Alert, and Blind Spot Monitoring with 6 cameras, 5 Millimeter Radars and 12 Ultrasonic Radars, which provide perfect visibility in all conditions, including night driving.

Modern technologies for maximum comfort and protection

The ROX 01 interior is made of premium Nappa leather seats and other expensive materials. ROX 01 seats are built with zero gravity seats with a lumbar & back relaxation support system, and 8-point massage with heating, ventilation function provides relaxation and comfort throughout the trip. The spacious interior with a total glazing area of ​​more than 6.5m² fills the interior with light and creates a feeling of spaciousness, making the trip more memorable for the driver and all passengers.

The ROX 01 also features modern multimedia systems with 3 HD display screens, a 14-speaker audio system for surround sound, and 2 wireless charging stations. For those who like to stay connected, the car offers Carbitlink application and Apple CarPlay.

During the event, GK Ganesh, the Chief Operating Officer of Muscat International Automobiles, emphasized the brand’s unwavering commitment to innovation and excellence. “The ROX Motor 01 is more than just a car—it’s a movement. With groundbreaking engineering and state-of-the-art craftsmanship, we are shaping the future of mobility in Oman.”

Additionally, Chief Executive Officer Mr. Jarvis Yan, Co-founder and Chief Executive Officer of ROX Motor and Mr. David Wu, Chief Strategy Officer of ROX Motor shared their visionary perspectives on the brand’s expansion and the future of smart automotive technology in the region.

ABOUT ROX MOTORS

Founded in 2021, ROX Motor is a global luxury new energy vehicle company with a vision to become the world’s leading outdoor lifestyle brand. In August 2023, the company unveiled its first product, the ROX 01, an Extended Range Electric Vehicle. This luxury all-terrain SUV integrates three core values: everyday comfort, unparalleled all-terrain performance, and the thrill of outdoor adventure.

By December of the same year, deliveries of the ROX 01 began, offering users a refined, versatile outdoor lifestyle experience—perfect for the city, the open road, adventure, and camping. In April 2024, ROX Motor showcased the ROX 01 at the Abu Dhabi International Motor Show, marking the official launch of its global expansion strategy—grounded in China but driven by a global vision.

By the end of 2024, ROX Motor had successfully entered over 20 international markets, including key regions in the Middle East, Central Asia, and Southeast Asia, with total overseas orders and deliveries surpassing 10,000 units. In the UAE, the ROX 01, priced at $80,000, has already secured a top-three position in the luxury all-terrain SUV segment, earning considerable acclaim and a loyal customer base among local consumers.

For more information, please visit the official ROX Motor website: https://www.roxmotor.com/en.