The Indian Media & Entertainment sector, which saw a contraction of around 24 percent at Rs 1.38 lakh crore in the pandemic-struck 2020, is expected to log growth this year and double its revenue to Rs 2.68 lakh crore by 2025, a report said.

In 2020, the sector had a shortfall of Rs 43,900 crore to Rs 1.38 lakh crore (USD18.9 billion) and the revenue almost plunged back to 2017 level, said a joint report by industry body FICCI and global consultancy firm EY.

While analyzing the shortfall, the report said digital and online gaming were the only segments that grew in 2020 adding an aggregate of Rs 2,600 crore, and consequently, their contribution to the M&E sector increased to 23 percent in 2020 from 16 percent of 2019.

Other segments fell by an average of Rs 46,500 crores.

In 2020, television, conventionally retained its slot as the largest segment, while digital media overtook print, and online gaming overtook a disrupted filmed entertainment segment.

According to the report, in 2020, 2.8 crore Indians paid for 5.3 crores OTT subscriptions, leading to a 49 percent growth in digital subscription revenues.

While in 2019, the number was 1.05 crore only, which is even less than half. Growth was led largely by Disney+ Hotstar which put the IPL behind a paywall during the year, increased content investments by Netflix and Amazon Prime Video, and launch of several regional language products, it said.

In addition, 28.4 crore Indians consumed content that came bundled with their data plans. Moreover, the online gaming segment continued as the fastest-growing segment of the M&E sector for the fourth year in a row and reported a revenue of Rs 7,600 crore in 2020 as against Rs 6,500 crore a year ago.

The segment grew 18 percent helped by work-from-home, school-from-home, and increased trial of online multi-player games during the lockdown. Online gamers grew 20 percent to reach 360 million in 2020.

Transaction-based game revenues grew 21 percent, despite adverse regulation in certain states, while casual gaming revenues rose 7 percent.

According to the report, the largest absolute contributor to the fall of the sector was the filmed entertainment segment which declined to Rs 7,200 crore in 2020 from Rs 11,900 crore for 2019.