Malabar Gold & Diamonds, one among the largest global jewellery retailer with 250 showrooms, recently added one more star to its bevy of Brand Ambassadors by signing Bollywood icon Anil Kapoor to the list, which includes Kareena Kapoor Khan, Tamannaah Bhatia and Manushi Chhillar, who was Miss World 2017.

The ever charming and versatile superstar will be seen in the new TV commercial series by Malabar Gold & Diamonds named ‘Malabar Promises’ which will be released soon.

Kapoor has an illustrious career spanning 40 years as an actor, having featured in Hollywood, Bollywood movies and television. He turned producer in 2005 and has won numerous awards, including two National Film Awards in India.

In a press release, MP Ahammed, Chairman – Malabar Group, said, “”We are happy to welcome Anil Kapoor to the Malabar Family. We have been associating with him over the last 5 years for various store inaugurations, so this was a natural progression of our relationship. His fame and recognition in India as well as globally will undoubtedly complement and strengthen our communication strategy to achieve the aggressive expansion plans we have in India as we as globally.”

Kapoor was quoted as saying that he only endorse brands that he believes in and can support, as it comes with a lot of responsibility. He added, “I am humbled & thrilled that a brand like Malabar Gold & Diamonds has shown faith in me and chosen me as the face of their brand. I have attended many inauguration events of Malabar Gold & Diamonds in India & abroad so this is like a big warm homecoming for me.”

Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $4.51 billion, the company currently ranks one among the largest jewellery retailers globally. The company plans major expansion in international market includes new territories such as Bangladesh, Sri Lanka, Australia, Canada, Egypt and Turkey etc, added the press release.