Muscat: An Omani household brand that has been revered for its commitment to premium quality, fresh and wholesome products, A’Safwah has established itself as a market leader in the production and distribution of dairy and beverages in the Sultanate. With a keen focus on promoting healthy living, A’Safwah recently added yet another product line to the mix – refreshing, natural, and pure mineral water. 

Acknowledging the importance of water, especially during the holy month of Ramadan, A’Safwah’s bottled water is created keeping refreshment, hydration, and invigoration in mind. With a balanced blend of minerals, the mineral water is crisp, clean, and fresh. While its elegant packaging and fresh colours are a reflection of the brand’s identity, the mineral water comes in easy-to-carry bottles of 1.5 l, 500 ml, and 250 ml, making it the perfect hydration partner for a hot, summer day. Its convenient size and quality packaging also attest to the brand’s attention to detail. 

The introduction of A’Safwah’s bottled mineral water is in line with the company’s strategy to maximise the brand potential, augment its beverage portfolio, and serve its customers better. As consumers are now showing an increasing preference for brands that promote overall well-being, A’Safwah has ensured that it continues to maintain excellence in its products while encouraging consumers to adopt a healthy lifestyle. Nurturing a community that is conscious of good living is also in line with Oman Vision 2040 which places much emphasis on the health and wellbeing of its citizens. 

A’Safwah’s mineral water has less than 5 ppm of sodium and, therefore, qualifies as low-sodium water. Water with low sodium content is especially suited for those trying to reduce sodium intake while maintaining normal blood pressure. Rich in magnesium and calcium, the water has a host of other health benefits like helping regulate blood glucose levels and nerve functions while also strengthening bones.

The Sultanate has also seen an acceleration in consumer consciousness about how products are sourced and distributed and A’Safwah’s has kept pace with evolving market demands. By producing mineral water that is of the highest quality, fresh and local, the company has also leveraged its strong distribution network to ensure that its newest product is easily accessible and well-positioned to cater to all segments of consumers. With a keen focus on logistics, its well-equipped delivery vehicles, and supply chain, also ensure proper storage and timely transportation. 

Complementing its decades of knowledge, expertise, and experience in the industry is A’Safwah’s dedication to implementing innovative techniques that adhere to international standards. Its state-of-the-art facility with advanced infrastructure is a testament to this commitment. Maintaining absolute consistency in all its operations, A’Safwah has earned significant goodwill in the market and established itself as a trusted brand. 

As the oldest and one of the largest vertically integrated dairy and beverage company, A’Safwah has become a preferred choice in the Sultanate and has witnessed a steady increase in its consumer base. With an already established brand for a range of dairy products and other healthy beverages, A’Safwah’s entry into the mineral water segment will further enhance its product portfolio and strengthen its position in the market.