Mirbat: Oman Tourism Development Company (OMRAN Group) conducted the soft launch of Alila Hinu, the latest five-star eco-resort. The beachfront eco-resort, rests on a long stretch of the bay and beach with stunning views of the Arabian Sea just off the southwest coast of the Wilayat of Mirbat, Governorate of Dhofar.

Alila Hinu is another feather in the cap for the tourism sector in Oman and its opening marks the operational launch of OMRAN Group’s second property under the Alila Hotels & Resorts luxury hotel brand in the Sultanate. 

The resort has been established to reflect the diligence towards sustainability considering environmental aspects, architecture and the balance between tradition and modernity.

On the occasion of the soft launch, Hashil Obaid Al Mahrouqi, CEO of OMRAN Group said: “The soft opening of Alila Hinu is an important step that reaffirms OMRAN Group’s role in driving growth through the investment in sustainable developments across the Sultanate. This also highlights the aligned efforts between OMRAN in partnership with Oman Investment Authority towards economic diversification, as well as our collaborative efforts with the Ministry of Heritage and Tourism in line with the National Tourism Strategy 2040.