Sultan Center, a leader in grocery retail and a trusted household name, proudly announces the opening of its flagship store in Al Hail.

This milestone not only expands the brand’s footprint to nine strategic locations across Oman but also ushers in a new era of elevated shopping, marked by exclusivity, quality, international standards, and a refreshed brand identity.

Strategically located to serve the dynamic communities of Al Hail, Mawaleh, Al Mouj, and Al Khoud, the new store is more than a retail space – it’s a destination designed to meet the discerning tastes of modern consumers. The Al Hail branch sets a new benchmark in product curation, offering a premium selection of exclusive imports, rare international finds, and top-tier local produce.

Since introducing Oman to its first modern grocery retail experience in 1999, Sultan Center has remained at the forefront of innovation and quality. Today, that legacy continues with a renewed focus on sourcing the finest goods from across the globe – from hand-selected fresh fruits and vegetables, sustainably sourced seafood, and premium-grade meats, to specialty baked items, traditional confections, and an artisan sushi bar.

Each department has been thoughtfully designed to deliver an elevated customer experience, showcasing high-quality products that are often unavailable elsewhere in the market. Whether it’s a niche international brand or a carefully sourced local delicacy, Sultan Center ensures that every item meets the highest standards of freshness and authenticity.

The Al Hail launch also marks the debut of Sultan Center’s contemporary visual identity. The refreshed branding – featuring a sleek grey and vibrant orange palette – mirrors the company’s commitment to innovation while preserving its neighborhood charm. Enhanced by refined store layouts, bright interiors, and a welcoming team, the rebrand reinforces Sultan Center’s evolving role as Your Neighbourhood Grocer.

“Al Hail is a significant milestone that reflects both our heritage and our future direction,” said Ali Hamdar, Country General Manager of Sultan Center Oman. “We are combining the exclusivity of world-class products with the approachability of community-centric service. This store represents our vision to make premium retail experiences accessible and enjoyable for every customer.”

The Al Hail flagship is now open to the public, with limited-time grand opening promotions and exclusive product offers available in-store.

To learn more, follow Sultan Center Oman on social media or visit your nearest branch.