In a heartwarming fusion of imagination and innovation, Bima Insurance recently supported a unique space experiment, bringing to life the idea of two children of a Bima employee who dreamt of sending an ant to space.

The result? A tiny passenger named Samsoom reached the edge of Earth’s atmosphere at an altitude of over 130,000 feet, marking a moment of inspiration for families and dreamers everywhere. To celebrate this journey, Samsoom will now become the official brand mascot of Bima.

The idea began during a simple playtime moment. The children, immersed in their LEGO space adventures, saw Samsoom crawling near their LEGO rocket. Their father, inspired by their curiosity, shared the idea with his colleagues at Bima, and what started as a childhood wish soon turned into a full-fledged mission.

With support from the Bima team, a high-altitude capsule was carefully engineered. It included insulation systems, HD cameras, GPS tracking, and temperature sensors, all meticulously planned to keep Samsoom safe in extreme conditions that dipped as low as -50°C. The launch took place from Izz in Sharqiyah, and after navigating unpredictable winds, temporary signal loss, and sub-zero temperatures, the capsule finally landed near Adam, completely intact with Samsoom alive.

The capsule also captured breathtaking footage of Oman from near-space, showcasing sweeping views of Muscat, Al Batinah, Sur, and Al Wusta — a rare visual journey across the Sultanate from above.

The story of Samsoom resonated deeply across the Bima community and beyond. He represents resilience, curiosity, and imagination, and will feature in future campaigns as a symbol of what’s possible when creativity meets execution.

“Samsoom’s journey reminds us that even the smallest ideas can reach great heights when someone believes in them,” said Said Al Rashdi, CEO of Bima. “He’s not just a character. He’s a reflection of the kind of brand we aim to be.”

Bima continues to find new ways to inspire, connect, and protect — not just through insurance, but through stories that matter.