Liva Insurance has once again raised the bar for customer experience in Oman, transforming what insurance means to its customers. The company’s Rewards Program – already one of the most vibrant loyalty ecosystems in the insurance industry – has entered a new chapter with the addition of Snow Oman and VOX cinema, marking the first-ever partnership between an insurance company and a major leisure destination in Oman.

The expanded program now features lifestyle and entertainment brands such as Snow Oman, VOX Cinemas, Premiere Point, Auto Smart, and Cut & More, bringing a world of rewards that turn everyday protection into lasting experiences. From snow-filled adventures with family to movie nights and self-care treats, Liva is turning the act of being insured into something to celebrate.

With over 55 brand partners and exclusive benefits exceeding OMR 2,000, the Liva Rewards Program connects customers to offers across dining, health, beauty, retail, and now premium entertainment — reinforcing Liva’s position as the first insurer in Oman to blend lifestyle and protection in one loyalty experience.

“Insurance should add value to life, not just protect it,” said Bader Al Marzooqi, Head of Distribution, Liva Insurance. “Our Rewards Program is built on that belief — turning everyday moments into opportunities to engage, connect, and experience more. Partnering with Snow Oman , VOX cinema and others perfectly reflects our commitment to creating meaningful, memorable experiences for our customers.”

Since its launch, the Liva Insurance Rewards Program has become a defining feature of the company’s innovation agenda — a tangible demonstration of how Liva is reshaping customer relationships beyond the traditional boundaries of insurance. By blending lifestyle, wellness, and financial protection, Liva continues to lead the way in reimagining what insurance can feel like in the modern world.