As a part of its vision to become a leading provider of Islamic banking and finance services in the Sultanate, ahlibank has rebranded its Islamic banking window Al Hilal Islamic Banking to ‘ahli Islamic’.

The bank unveiled the new brand identity at a ceremony held under the auspices of HE Tahir bin Salim bin Abdullah Al Amri, Executive President, Central Bank of Oman, at Crowne Plaza, Qurum on May 1, 2019.

The event was attended by the bank’s chairman, board of directors and executive management team who welcomed the officials, leaders from the public and private sectors and members of the press to witness the unveiling of the new brand identity.

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Expressing his excitement about the new brand, Mr. Said Abdullah Al Hatmi, CEO of Ahlibank, said, “Building on the impressive performance since its inception in 2013, the values of transparency and truthfulness it espouses and considering the better prospects of Islamic banking industry in Oman which is expected to grow consistently, Ahlibank’s Islamic banking window is launching on a transformative journey with a new brand identity.

The vision behind the new brand is to become a leading Omani service provider, abiding by the ethics and values of Islamic finance, and helping customers, communities and people to prosper and grow.”

He said, “It’s the right time for the bank to embark upon this journey with a fresh vision that will better enable us to grow whilst delivering a vital contribution to the national economy. Today marks the first steps we take into this new direction.”

Al Hatmi added, “Ahlibank’s Islamic Banking’s new brand is not about a new logo and name; it represents a new narrative, a new vision, and a promise to enhance customers’ banking experience through simplicity, speed, and greater relevance to their lifestyles.”

Since its inception in 2013, Ahlibank’s Islamic banking window has shown positive growth consistently and continues to focus on innovative products and services, in order to increase its foothold and market presence.

The Islamic window caters to all customer segments, including institutional, corporate, SME and retail, through its eight dedicated branches across the length and breadth of the sultanate. Increased geographical coverage along with full suite of products offering will help the Islamic banking window to meet its customers’ need.

There are still untapped markets which give room for the Islamic banking growth, especially in interior towns where customers show a keen interest towards sharia-compliant products.