Rolls-Royce Motor Cars Muscat opened its new luxury showroom recently. Speaking on the occasion Rachid Zamani, Managing Director, Rolls-Royce Motor Cars Muscat said, “The unveiling of our new showroom in Muscat marks a significant milestone in reinforcing the presence of Rolls-Royce Motor Cars in Oman. This elegant and immersive space perfectly embodies the spirit of our marque – a true ‘Home’ where our clients can experience the very best of Rolls-Royce Motor Cars.

Muscat, with its unique blend of tradition and modernity, provides an ideal setting for us to connect with a new generation of self-made, ambitious individuals. We look forward to welcoming clients into this inspiring environment, where creativity, craftsmanship, and personalisation come together to bring their vision to life.”

James Crichton, Regional Director, Rolls-Royce Motor Cars Middle East & Africa added, “This exceptional new showroom in Muscat marks an important step for the marque, offering clients a wealth of innovative digital technologies and luxurious design, further developing our commitment to delivering Bespoke experiences. This incredible space represents the new visual identity of the brand where clients experience unparalleled craftsmanship and excellence.”

Further solidifying Rolls-Royce’s pinnacle position as a true House of Luxury, Rolls-Royce Motor Cars Muscat is delighted to announce the opening of its new luxury showroom in Muscat, Oman – ready to invite clients past, present and future to experience the elegance of the world of Rolls-Royce Motor Cars.

Showcasing the brand’s latest visual identity, the showroom interior exudes sophistication and contemporary luxury, while honouring the marque’s rich heritage. Infused with creativity, it seamlessly blends innovative digital technologies with a warm, inviting design. Crafted with the tastes of a new generation of self-made, highly individual clients in mind, this new visual identity delivers a fully immersive experience – a destination designed to inspire, engage, and delight. Within this elegant setting, clients are invited to explore the extraordinary world of Rolls-Royce Motor Cars in an environment where creativity flourishes and the journey to commissioning a truly unique motor car begins.

At the core of the new showroom lies the Bespoke Commissioning Atelier, a centrepiece that celebrates the art of personalisation. With the support of the marque’s highly skilled and professional team, clients can envision their dream commission come to life. Housing some of the marque’s most exquisite expressions of craftsmanship, the Atelier is a sensory-inspired space that invites clients to explore and personalise every detail of their Bespoke commission. From richly grained wood veneers and sumptuous leathers to embroidery threads, lambswool, and fabrics in a spectrum of vibrant hues, it reflects the marque’s unparalleled fluency in Bespoke and dedication to creating motor cars as unique as their owners.

This curated commissioning experience is enhanced by the Cabinet of Curiosities, located in the welcoming lounge area. Here, an intriguing collection of objects serves to inspire ideas, spark conversation, and encourage bold expressions of creativity. For those seeking a more intimate setting, the speakeasy bar offers a secluded and relaxing environment where clients may enjoy a refreshment while exploring their vision in comfort and privacy.

To commemorate this momentous occasion and mark the beginning of a new chapter for Rolls-Royce Motor Cars in Muscat, Black Badge Spectre was officially unveiled for the very first time in the Sultanate. Representing the marque’s alter ego, amplified, Black Badge Spectre is the most powerful Rolls-Royce ever – defined by bold exterior finishes, vivid interior detailing, and a new dimension of personalisation. It is a striking expression of the brand’s most audacious spirit, crafted for those who challenge convention and define luxury on their own terms.

The opening of this remarkable new showroom marks not only a significant milestone for Rolls-Royce Motor Cars Muscat, but also the continuation of an inspiring new chapter across the region – one defined by bold innovation, Bespoke craftsmanship, and an unwavering commitment to delivering the extraordinary.