Auto
Mercedes Benz Teams Up With James Cameron For ‘Avatar’ Cyborg Concept Car

(Bloomberg) –Daimler AG Chief Executive Officer Ola Kallenius unveiled a flashy concept vehicle inspired by one of the most expensive Hollywood blockbusters ever made, as the Mercedes-Benz owner looks forward despite pressure to cut costs.
The Mercedes-Benz AVTR, named after the environmentally-conscious sci-fi film Avatar, is designed to showcase a melding of human and machine interaction for a mode of transport “in the very distant future,” according to the German carmaker.
The @MercedesBenz VISION AVTR: “Imagine a car that delivers a completely new experience which combines an inside-out design philosophy – with an outside-in approach to connecting passengers and environment. This car showcases new ideas of communicating.” pic.twitter.com/CDezVpj2h3
— Daimler AG (@Daimler) January 7, 2020
Oscar-winning director James Cameron joined Kallenius on stage at MGM Park Theater to debut the vehicle during the Consumer Electronics Show, now called CES, in Las Vegas.
The electric-powered car features a fully recyclable battery, lateral crab-like movement and no steering wheel. Instead, a biometric control function “allows human and machine to merge” as the car monitors the driver’s breathing patterns, the company said.
The Tinseltown glamour at one of the world’s biggest gatherings of tech aficionados contrasts with Kallenius’ recent public appearances. After taking over the world’s largest premium-car manufacturer from veteran leader Dieter Zetsche last year, he’s had little leeway to lay out his vision amid challenges including the fallout of trade wars and the costly shift to electric cars.
To lift profit margins, the new CEO has vowed to slash more than 10,000 jobs worldwide to save 1.4 billion euros ($1.5 billion) by the end of 2022. That comes as global demand for cars waned after a decade of almost uninterrupted growth. Daimler is also conserving cash to pay for an electric-powered vehicle blitz needed to meet emissions rules in Europe and compete with Tesla Inc.
Mercedes-Benz is thrilled to announce a new partnership inspired by the #Avatar sequels showcasing our collective drive for innovation, creativity and authenticity. #VISIONAVTR #MercedesBenz #CES2020 pic.twitter.com/AzbcJulQLf
— Daimler AG (@Daimler) January 7, 2020
It’s unclear whether the new Mercedes concept vehicle will make an appearance in the long-awaited Avatar sequel film, the release date of which has been pushed back from later this year to December 2021. Kallenius can ill afford such delays as Daimler moves ahead with plans to introduce more than 10 fully-electric vehicles over the next three years.
-
Economy2 months ago
Is Gold a Good Investment in 2025? A Deep Dive into the Precious Metal’s Future
-
OER Magazines1 month ago
OER, March 2025
-
Alamaliktistaad Magazines2 months ago
Al-Iktisaad, March 2025
-
News2 months ago
Nothing Phone 3a and 3a Pro launches in the Middle East
-
Automotive1 month ago
South Korea Plans to Support Auto Sector with US$2B Following US Tariffs
-
News1 month ago
Oman Oil Prices Witness Drop Amid Shifting Global Trade Dynamics
-
News1 month ago
Aligning HR Strategies with Oman Vision 2040: A Roadmap for Organisational Growth – OER Business Summit 2025
-
News2 months ago
Omantel Partners with TeKnowledge to Enhance Employee Skills in AI & Data Science