Oman Food Investment Holding, the government’s food sector investment and development arm, launched its new brand name ‘nitaj’ earlier this week [May 27, 2022].

The new name was revealed to make the brand more compatible with the future Oman Vision 2040 as it reflects the company’s approach and vision to achieve sustainability.

‘nitaj’ is a state-owned enterprise mandated to promote Oman’s food security through partnerships with government agencies, private operators and investors.

It aims to bolster the Sultanate’s food security plan and economic well-being by investing in domestic and international food projects in partnership with food companies, investors and other stakeholders.