Calling all Lamborghini and automobile lovers. The Italian luxury sports car manufacturer’s renowned museum has reopened after undergoing a facelift. Lamborghini Museum at Sant’Agata Bolognese has adopted a new look and changed its name to MUDETEC, the Museum of Technology. The new interactive space showcases the secrets of Lamborghini and its world through the innovations and tales of excellence that not only revolutionized the company itself but the entire panorama of the automotive industry, creating concepts and casting foundations for the design and technology of tomorrow.

A visit to the museum entails a journey of discovery through the brand and its revolutionary masterpieces: each the result of ongoing investment in research and development and its huge contribution to Automobili Lamborghini. Pioneering and innovative by tradition, the House of the Raging Bull has always looked to the future, constantly in pursuit of perfection ideals that put mankind at the center of automotive passion.

From the most iconic historic vehicles such as the 350 GT, Miura, Countach and LM002, to the more recent and exclusive Asterion (concept car with hybrid technology), the Centenario, and the Aventador SVJ, visitors can discover the history of Automobili Lamborghini: a story of passion, engineering, design and leadership in the application of carbon fiber and Forged Composites®.  This is accompanied by the story of electronics and recent innovative technologies implemented in the Huracán and Aventador, such as ALA® active aerodynamics, the predictive logic of the LDVI system, and the innovative HMI user interface.

The museum focuses on safeguarding and conveying the values, driving passion and future-focus that is the mark of Lamborghini, offering teaching activities at two new educational workshops for students: “Vehicle set-up and ergonomics”, discussing dynamics, aerodynamics, and development of vehicle structure, and “Carbon fiber and its technology”, on maximizing the performance/weight ratio of vehicle parts with Advanced Composite Lightweight Structures Development (ACLSD), the in-house division focusing on composite development.