Muscat: Audi won top honours at a triumphant evening of magnificence at the seventh edition of Signature The Luxury 100, held at Al Bustan Palace, A Ritz-Carlton Hotel. The Luxury 100 is a novel concept that seeks to recognise the year’s best luxury products, services, and even people. A first venture of its kind in the region, it has become a valuable guide to luxury for those interested in the most elegant and innovative luxury products.

Brought out by Signature magazine, Oman’s leading luxury lifestyle publication, and curated after months of study and research by the editors of UMS, renowned luxury specialists, lifestyle journalists and a select mix of readers and industry experts, each featured brand has proven its luxury credentials with its popularity.

His Highness Sayyid Shihab bin Harib bin Thuwaini Al Said, His Highness Sayyid Muadh bin Dheyab Bin Hamad Al Said, His Excellency Thomas Friedrich Schneider, Ambassador of the Federal Republic of Germany to Oman, along with dignitaries and distinguished guests were present to honour the winners at the glittering event. 

Audi Oman is represented by Premium Motors in Oman and its showroom is located at Alfardan Heights at Ghala.

Christian Nehme, General Manager of Premium Motors Oman, said: “It is a great honour for Audi to win the recognition. We are very proud of this award because it shows Audi’s ability to develop leading luxury cars in various segments. The Audi RS Q8, which won the ‘Innovative SUV Coupe’ award, combines the DNA of our high-performance RS models, adds the practicality of an SUV, and packages it impeccably in the body of a coupe. This is a remarkable appreciation, and we are delighted to accept this valuable endorsement.” 

He added, “As one of the world’s leading manufacturers of sophisticated and progressive cars, the Audi brand has been delighting customers throughout the world for more than 100 years. For generations, the four rings have stood for pioneering automotive concepts that offer a technical response to challenges. Our models always exceed the expectations of our customers. Audi models represent everything a true premium automobile stands for – Premium performance, premium efficiency, premium connectivity and premium assistance systems. 

The current model range in Oman comprises of Audi A3, S3 and S3 Sportback, A4, A5 Sportback, RS5 Sportback, the A6, S6, RS6 Avant, A7, RS7, A8L and S8, the Audi Q3, Q3 Sportback, RS Q3 Sportback, Q5, Q5 SB & SQ5, Q7, Q8, RSQ8, R8, e-tron, and e-tron GT.

The range of Audi models are available for viewing and test-drives at Premium Motors showroom located at Alfardan Heights at Ghala. Premium Motors is spread across three floors and designed in accordance with global standards and corporate identity. The 10,000 square meter space is comprised of a bespoke showroom and premium service and spare parts facility. The facility is equipped with dedicated consulting areas, and an exclusive new car delivery area to ensure a premium, seamless and exciting experience for all Audi owners.