Muscat: Oman Investment & Finance Co. (KHEDMAH), one of the leading investments and services companies in Oman, has signed an agreement with Direct Software to provide one-touch access to many top-up and recharge services associated with the world’s top retailers, especially in the entertainment space. The agreement was signed by Saud Ahmed Al Siyabi, Chief Operating Officer of OIFC, and Dr Ibrahem Abdullah Al Rahbi, Chief Operating Officer of Direct Software.

Under the agreement, Khedmah will have the right to sell and recharge games, gift cards and digital subscriptions for many retailers such as Netflix, Amazon, Microsoft Office, iTunes, Google Play, PlayStation, Xbox, and many more services offered as part of the platform. These features can be availed through the Khedmah smartphone application and the website.

Speaking on this effective service, Saud Al Siyabi said: “We are delighted to have collaborated with Direct Software to enhance our popular digital payments platform – Khedmah. These efforts come as part of OIFC’s constant strive to cement its leadership in the market through the Khedmah app, which has become a household name in a short period of time. The company seeks to keep abreast with technological advancements and new trends by offering new innovative products and unparalleled services, to meet clients’ evolving requirements and fulfil their aspirations, ultimately achieving our desired objectives.”

“Over the previous period, the number of Khedmah app downloads surpassed half a million. This benchmark encourages us to further innovate and improve our digital transformation methodology, which comes in line with the Sultanate’s efforts towards instilling a digital-first culture with the community,” he added.

Commenting on this partnership, Dr Ibrahem Al Rahbi said: “We are proud of this partnership with OIFC and we aspire to increase the synergies between us. Through our services in the field of top-up and recharge, we aim to create a secure and efficient platform that allows the consumers to benefit from all of our offerings at the push of a button. This resonates with the Khedmah app and its services. We also endeavour, through our combined efforts, to bring about positive change and revolutionise how digital services are perceived in the community.”

Khedmah’s comprehensive set of services will now also offer the sale of gift cards and subscriptions across entertainment, technology and retail segments. Its constant innovation in the digital technology domain and established relationships with local and regional entities have enabled it to become a household name in the Sultanate.

OIFC is one of the leading Investment and Services Companies in the Sultanate for more than four decades. It specialises in billing, collection, debt factoring for electricity, water and telecom services as well as making payments to Public Authority for Social Insurance (PASI). Furthermore, it provides recharge services for pre-paid telecommunication and electricity operators across Oman. These services can be easily availed through Khedmah branches around the Sultanate and electronic channels.