Toys”R”Us, Inc. today announced that it has entered into an agreement with Mirakl, the leading global marketplace solutions provider, to support the creation of a new online marketplace for the Toys”R”Us^® and Babies”R”Us^® businesses in the United States and Canada.

The platform, set to launch in 2018, will enable Toys”R”Us to increase its product selection and decrease time to market for new merchandise, as part of the company’s commitment to serve its customers whenever, wherever and however they want to shop.

“As the leading toy and baby retailer, customers expect us to have the latest and greatest assortment of products available. The marketplace model provides the opportunity to accomplish just that,” said Lance Wills, TRU Global Chief Technology Officer. “We look forward to working with Mirakl, and its experienced team, to bring this user-friendly shopping option to our customers.”

Beyond enhancing its breadth and depth of selection, the online marketplace will allow Toys”R”Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company’s in-store offerings.

“When we met with the Toys”R”Us team, it was evident they have a clear vision for the future of their business,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are confident in our ability to support their growth objectives with our Mirakl Marketplace Platform, and we are honored to become one of their trusted partners. We’re thrilled to help Toys”R”Us successfully launch and operate its marketplace and bring joy to millions of more consumers.”