Muscat: Recognized as a leading brand in the production and distribution of dairy and beverages in the Sultanate, A’Safwah’s range of UHT or long-life milk and fruit drinks have gained increasing popularity in the market amongst children as well as adults. With an assortment of flavours to suit the taste buds of its varying customers, A’Safwah’s fruit drinks come in mango, mixed fruit and orange flavours, while its flavoured milk is offered in banana, chocolate and strawberry flavours. A’Safwah also has a full-cream plain milk variant that offers the same great taste and benefits with the added convenience of longer shelf life. 

Commenting on its long-life fruit drinks and milk portfolio, spokesperson, A’Safwah, said, “We have noticed the shifting preference of consumers from carbonated drinks to fruit drinks and flavoured milk. A’Safwah has always kept up with the changing preferences of the market and provide products that are refreshing, tasteful and healthy. Our convenient packaging and longer shelf life also ensure that it is easy-to-carry and our consumers can take it along wherever they go.”

A’Safwah’s fruit drinks come in 250ml variant while the long-life plain and flavored milk come in standard 200 ml packs making it optimal for on-the-go refreshment. Flavored milk 125ml packs for kids (Safwan)to launch very soon. With an eye on innovation, A’Safwah also has a state-of-the-art facility that uses the latest technology, so as to ensure that all its UHT-treated products meet international quality requirements. Owing to the treatment process, while the shelf life of all these products extends to 6 months (milk & flavored milk) & 1 year (Juice drinks), it is always recommended that once opened, it should be treated just like fresh milk or juice and consumed immediately. Always keep the UHT products in ambient room temperature and keep refrigerate before drinking. Once open it should keep refrigerate and never use after 3 days.

“A’Safwah has always been the go-to brand in my family with everyone having their favourites. While the mango drink is rich, smooth and delicious, the orange drink is a perfect thirst-quencher for a hot, summer day. The mixed fruit brings the best of all the fruits and flavours in one drink,” said Fatima Al Jahwari, who has been a loyal customer of the brand. “Being a local brand, A’Safwah truly understands the choice of flavours that consumers would prefer and has an excellent selection of flavoured milk too. Though chocolate has been renowned as an evergreen favourite amongst all, the banana and strawberry flavours are also much-loved by my children. When I’m making dishes with milk, I often reach out for their full-cream plain milk which I ensure to always keep in my fridge.” 

Whether for mothers, children or working individuals looking for a tasty on-the-go beverage, A’Safwah’s long-life fruit drinks and milk make for convenient purchases where consumers can also buy in bulk and store it for a longer period of time for the full family to enjoy. With a keen focus on developing a unique and distinct taste that differentiates it from others in the market, A’Safwah remains committed to offering customers premium products that abide by the highest quality standards.