In line with its holistic approach to Corporate Social Responsibility (CSR), ahlibank, through its ‘ahlicares’ initiative recently hosted a blood donation drive at its headquarters in Wattaya. The event was conducted in collaboration with the Central Blood Bank in Bousher. This campaign comes in line with the bank’s strategic goals to achieve sustainability and raise awareness on the importance of donating blood and contributing to saving lives.

The bank’s social responsibility and efforts towards enhancing individuals’ health are aligned with its strategic objectives to achieve sustainability and enhance society’s well-being. The campaign saw an impressive turnout from donors, as many employees and customers participated in the event and contributed to the bank’s efforts aimed at promoting health awareness initiatives and enhancing employee engagement.

Emphasizing the sentiments posed during the event, Jumana Al Hashmi, Head of Marketing and Corporate Communications at ahlibank, said, “The success of the blood donation campaign is a testament to ahlibank’s commitment to leaving a positive impact in the communities it serves. We are keen to adopt such initiatives under our ahli cares umbrella on an annual basis, to encourage social responsibility and motivate our employees and the public to make change and contribute to enhancing the health of individuals to achieve sustainable community development, as health is one of the most important pillars of the bank’s social responsibility, and supports its strategy to achieve environmental, social and institutional sustainability.”

“I would like to extend my heartfelt gratitude to all blood donators, this initiative is considered one of the many in the field of social responsibility in the health sector, which the bank organizes annually intending to support a culture of volunteer work, enhance human values, and leave a positive, sustainable impact. ahlibank supports these endeavors, as our role is not limited to providing an exceptional banking experience to our customers, but extends to leaving a positive impact on the community in which we work,” she added.

Ahli cares’ CSR initiatives at ahlibank complement the government’s socio-economic development efforts, as well as contribute to the goals of Oman Vision 2040. As the Bank has been a socially conscious entity whose CSR endeavors comprise different segments and sectors of Oman’s society.