Majid Al Futtaim Entertainment celebrated the official opening of Snow Oman this week, underscoring its commitment to deliver innovative experiences for guests across the region and marking another milestone in its investment strategy in the Sultanate.

The momentous occasion was celebrated with an opening ceremony which featured an array of entertainment including ice skating performances.

The opening was attended by Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment, Mark D. Haak Wegmann, Managing Director, Leisure & Entertainment, Majid Al Futtaim Entertainment, and Mohammad El Etri, Vice President, Global Snow, Majid Al Futtaim Entertainment.

Strategically located in Mall of Oman and covering a sprawling area of 14,830 square metres, Snow Oman is the largest indoor snow park in the MENA region and the first and only indoor snow destination in the Sultanate.

The must-visit destination features more than 20 family-friendly rides and attractions including a 430-m ice rink as well as a penguinarium, which is home to a colony of king and gentoo penguins. Storytelling is integrated into the experience, which has a ‘Desert Blizzard’ theme and resembles an imaginary world where Oman’s cityscapes and sand dunes are covered in real snow, whilst still reflecting the local culture and heritage.

“We are proud to welcome the newest addition to our ever-expanding portfolio, Snow Oman. Entertainment plays an important role in the growth of the local economies, and the opening of Snow Oman marks another major milestone in our investment strategy in the Sultanate, as well as demonstrating our ongoing commitment to deliver innovative experiences for guests across the region”, said Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment.

He added: “Entertainment not only impacts the local economy but provides us with a much-needed sense of community, and Snow Oman delivers a unique and immersive way for families to spend quality time together.”

In 2005, Majid Al Futtaim made the impossible possible by bringing real snow to the desert and launching the Middle East’s first indoor ski resort, Ski Dubai. Just over 10 years later, it expanded its footprint with the opening of Ski Egypt, which was a first-of-its-kind attraction in the African continent. At the end of last year, Ski Dubai and Ski Egypt placed first and third respectively in the ‘World’s Best Indoor Ski Resort’ category at the prestigious World Ski Awards, a global initiative that recognises excellence in ski tourism.

In 2017, Majid Al Futtaim established Global Snow, which is the number one international brand for designing, consulting, managing and opening indoor snow entertainment facilities. Later this year, it will continue to expand its portfolio with the launch of Snow Abu Dhabi in Reem Mall in Q2 2023.

For more information or to book tickets, visit www.skidxb.com/en-om/snowoman.