Muscat: In a dedicated effort to foster community awareness on critical road safety issues and contribute to the overall social development, Liva Insurance, a leading insurer in the Sultanate of Oman, proudly supports the 36th Unified GCC Traffic Week as an official sponsor. This significant event, organized by the Royal Oman Police, unfolds at Oman Mall in Muscat from March 3rd to 7th, 2024, with a pivotal focus on the theme “Driving Without a Phone”. Yesterday marked the inauguration of the exhibition under the patronage of HE Eng Khamis Mohammed Al Shamakhi, Undersecretary of the Ministry of Transport, Communications & Information Technology for Transport, in the presence of distinguished dignitaries, senior officials and representatives from ROP, and executive management from public and private entities. The primary goal of this annual event is to reinforce the importance of traffic safety and adherence to road regulations across Gulf countries.

By actively participating in the GCC Traffic Week, Liva Insurance endeavors to collaborate with other organizations to elevate road safety awareness within Omani society. The exhibition serves as a platform for the company to highlight crucial topics related to road safety rules, including aspects such as wrong overtaking, seatbelt usage, maintaining a safe distance, and avoiding speeding. In light of the alarming rise in traffic accidents across the region that is leading to significant loss of lives and vehicle damage, this initiative is geared towards intensifying awareness and instilling a culture of adherence to traffic rules while driving. The overarching goal is to contribute to the overall safety of all road users.

Speaking about Liva Insurance’s participation in the exhibition, Hanaa Al Hinai, CEO of Liva Insurance, expressed, “We take immense pride in sponsoring this significant event- the GCC Traffic Week. Prioritizing the promotion of traffic safety is central to our mission, and we are dedicated to safeguarding our customers through continuously managing awareness campaigns on safety and the importance of timely insuring their vehicles. We strongly believe that such events will bolster awareness about the significance of safe driving, encouraging adherence to the right behaviours and rules to mitigate traffic accidents. Our collaboration with the Royal Oman Police is a true testament to our commitment to actively contribute to finding solutions, particularly addressing the issue of using phones while driving.  Liva Insurance stands as a key partner in this event, unwaveringly dedicated to fostering a culture of traffic safety and elevating awareness about the importance of insurance for life, vehicles, and property.’

‘As a socially responsible company, Liva Insurance remains committed to fortify its role as a partner in advancing road safety and delivering innovative insurance solutions to the community. By sponsoring GCC Traffic Week, the company endeavors to increase awareness about insurance and offer guidance and support to drivers and the local community as a whole. This exhibition is a valuable opportunity for us to engage directly with the public, facilitating the exchange of knowledge and insights on traffic safety in the Gulf countries,’ she further stated. 

The GCC Traffic Week encompasses a series of awareness initiatives, including workshops, educational sessions, and extensive awareness campaigns across both traditional and social media platforms. Throughout this week-long event, Liva Insurance is committed to delivering a range of services and awareness activities, emphasizing the importance of adhering to traffic rules for the safety of all road users. Additionally, the company will showcase how insurance policies protect individuals and vehicles in the event of unexpected accidents. In addition, Liva Insurance will organize two competitions—one for children and another for adults—focusing on the significance of following traffic rules, in two separate days. Further details about these competitions will be announced through the official social media channels of the company (@livainsurance.om).

It is worth mentioning that Liva Insurance offers Comprehensive and Third-party insurance for vehicles, ensuring to fulfill the growing needs of customers. The motor insurance policies cover a range of benefits such as accident coverage, damage compensation, and AAA service. Committed to providing exceptional service, the company strives to deliver digitally enabled, customizable solutions across all insurance lines, aiming to instil confidence in individuals, preparing them for the unexpected and enabling them to lead the life they desire. Positing itself as a leading multi-line insurer in the region, Liva provides an inclusive suite of insurance solutions covering Motor, Home, Travel, Health, Life, and various business insurances, catering to the diverse needs of the GCC region.