Muscat: Procter & Gamble & LuLu Hypermarkets in a joint partnership have successfully set the GUINNESS WORLD RECORD today for the “Largest Packaged Product Sentence ever created.” A new benchmark in laundry innovation and technology is being celebrated through this engagement initiative.

The sentence read ‘UP TO 100% STAIN REMOVAL, 0% POWDER RESIDUE AVAILABLE NOW IN LULU’. The display consisted of 12430 products of both TIDE & ARIEL FUSION powder. It is the first time ever in Oman that a feat of this nature has been achieved. The handover of the certificate will take place at Avenues Mall.