Muscat: Continuing its commitment to digital excellence, Al Ahlia Insurance Company has launched its Online Motor Insurance Platform, which is set to simplify the way people conduct everyday business and make purchasing or renewing your insurance policy simple.

Introduced on the heels of its renewed purpose – captured in the tagline ‘Together, we go further’ – Al Ahlia recently unveiled the latest addition to its digital bouquet in an online ceremony.

Highlighting the significance of this new platform, Sheikh Khalid bin Abdullah Al Khalili, Chairman of Al Ahlia, pointed out that it fulfils the need of the hour, as the ongoing pandemic has placed the onus on companies to stay ahead of the game through digitisation. “Ongoing digital transformation has set the tone for both old and new companies around the world. And as is perceptible, traditional retail modules have, for a while, been disrupted by the advent of digital technology. Although the pandemic has brought along its own social and economic challenges, it has, in a way, orchestrated the demand for digitization. It has not only thrown the spotlight on the importance of digital adoption and augmentation, but it has also bolstered confidence among customers in Oman to adopt digital as a safe and convenient option,” he stated.

Speaking to media personnel on the occasion, Mr. Praveen Kumar, CEO of Al Ahlia, stated that the new online platform is a reflection of the company’s status as a digital leader. “We have established ourselves as digital leaders, and this new venture is a testimony of the several planned improvements on our agenda; it is a validation of our belief that the future is, indeed, digital” he explained, pointing out that the leverage behind the ongoing digital venture has been the unwavering spirit of leading the industry into tomorrow. 

Congratulating Al Ahlia on this milestone, Sheikh Aimen bin Ahmed bin Sultan Al Hosni, CEO of Oman Airports and Chief Guest for the launch event, said, “This platform will empower customers by giving them easy and convenient access to the company’s products, whilst they stay safe at home, which is the need of the hour.” 

Over the years, Al Ahlia has been amplifying its investments with additional inputs of time effort and the latest technologies to strengthen its digital platform and thereby enhance online experience of its customers, whether it is to buy or renew their motor insurance from the comforts of their homes/offices.

The enhanced platform is seamlessly integrated with the IT system of Royal Oman Police, so that customers only need to fill out some basic information about themselves as well as their vehicles and the system will retrieve all the necessary details to make the purchase process seamless. 

Reiterating similar sentiments as the company’s Chairman, Arif Al Zedjali, IT Director, Al Ahlia, noted that the enhancements were introduced to make insurance an easy and hassle-free process. “Our primary objective has been to make this an inclusive platform with latest technologies and integrations that simplify the process of buying insurance for our customers. We are also geared up for a host of planned endeavours in the near future that will usher in many a ‘firsts’ in innovations and technologies in the insurance sector. We are driven by the values we place on customer experience and convenience,” he explained.

Al Ahlia has proven its calibre over the past four decades, thanks to its customer-first approach, and its new sense of purpose, underlined in its renewed credo, ‘Together, we go further’. “It is our aim to continue on that journey into the bright future for all our employees, customers and shareholders,” stated Praveen, adding further that the company’s aim is to continuously better their service approach, understand customer needs and exceed expectations. 

Established in 1985, Al Ahlia Insurance has grown in size, strength and reputation, and is recognised today as one of the most trusted general insurance companies in the Sultanate, with a nationwide presence and customer-centric service approach. It has been consistently winning the ‘Insurer of Choice’ awards in multiple regional platforms, and has earned repute as one of the ‘Best Performing Companies on MSM’ every year since its successful IPO and listing.