A leading innovator in enterprise software, today announced the appointment of Amr Salah as Regional Director for North Africa and Levant (NALE) with immediate effect.

Salah, who has 32 years of experience operating within the region’s technology sector, will help organizations across the NALE region adapt and thrive amid fast-changing market dynamics and global challenges by embracing future workforce solutions, modern applications and cloud.

Prior to joining VMware, Amr held multiple roles at companies including Microsoft, Apple, Citrix and Sun Microsystems. Amr has strong experience leading partner management, enterprise sales, commercial, and mid-market teams. He is particularly skilled at building high-performance teams and trusted strategic relationships with partners and customers based on clear, achievable business plans.

“Amr has the proven skills required to help organisations across all sectors accelerate their digital transformation and navigate to the cloud, enabling them to reap the benefits of technology and turn challenges into opportunities,” said Ahmed Auda, Managing Director, METNA, VMware. “His broad experience and ability to lead teams in partner management and enterprise sales will be a huge asset to companies in the NALE region. This is especially important given the current impetus for organisations to transition to future-oriented work solutions, modern applications and cloud-based systems to gain the flexibility, reliability and security they need”

Salah, who is based in Egypt in his new role, reports to Ahmed Auda, Managing Director, METNA, and is responsible for leading a team of highly skilled strategic sales executives.

Amr Salah said: “I’m thrilled to join VMware at this important time. Organisations in this region have an unparalleled opportunity to grow, develop and serve their customers better by adopting the right digital and cloud technologies. In doing so they will also help elevate the NALE region, helping to boost the economy and provide more opportunities for young people.”

Salah joins VMware at an important time in the company’s development in the NALE region. In March, VMware opened its first office in Cairo to serve Egypt and already has a team of 149 people at the facility as it seeks to help the country drive digital transformation across a range of sectors, including government, education, healthcare, and industry, in line with the Egyptian government’s ambitious Vision 2030 agenda.

VMware is also deepening its ties with academic institutions in the region to help boost ICT skills among young people. In late 2019, VMware and Egypt’s National Telecommunication Institute (NTI) signed in agreement to establish NTI as the VMware IT Academy regional lead for the Middle East and Africa. The initiative will help train the next generation of ICT instructors and university students, helping organizations in Egypt digitally transform and embrace a future based on a cloud-ready infrastructure approach.