British Airways’ multi-million-pound investment in its Club World product will see the immediate roll-out of its enhanced sleep proposition on its Muscat to London service. Travellers flying Club World from the Omani capital can now enjoy an even better night’s sleep in the sky as the airline’s luxurious new bedding and amenity kits from the iconic British retailer, The White Company is now available on board.

Passengers flying to London through the newly-opened Muscat International Airport Terminal will enjoy an enhanced experience ‘on the ground and in the air’

The announcement follows the recent opening of the city’s new, state-of-the-art passenger terminal at Muscat International Airport on Tuesday 20 March. British Airways has a long history of operations to Oman, completing 85 years of successful flying in 2017. The airline introduced the most technologically-advanced aircraft in its fleet – the Dreamliner 787-9 – on its Muscat route in 2016 and with its new sleep enhancing the Club World experience, residents in Oman can experience the latest in comfort and luxury when flying with the UK flag carrier.

With a multi-million-pound investment in its Club World product underway, Oman is among one of the first countries in the Middle East to receive the airline’s new sleep offering. Later this year, British Airways will also roll-out its new restaurant style dining service in Club World on its Muscat service. The new Club World catering provides travellers with a selection of freshly prepared starters and desserts served from dedicated display trolleys.

Customers looking to fly to London with British Airways can now fly courtesy of a special fares campaign for a limited period. Running until 27 March for travel up to 12 December 2018, residents from Oman can now fly for as little as OMR 225 to London. Customers looking to enjoy the airline’s new Club World offering can book return flights to London for as little as OMR 670, or connect on to New York for OMR 837.

“We are confident the new, world-class terminal at Muscat International Airport will significantly improve the overall journey for customers flying through this major aviation hub,” said Robert Williams, Head of Sales – Asia Pacific and the Middle East. ”Our services to Muscat are extremely important to the airline and we remain committed to investing in our customer experience across all cabins. Often on long-haul flights, a key factor that influences a customer’s experience is whether they get a good night’s sleep. We believe our new Club World sleep product will help with this and we hope our customers will love the enhanced comfort on our flights to-and-from Oman.”

The airline’s new sleep products, exclusively designed by The White Company, include a luxuriously soft large pillow and white cotton pillowcase to enhance customers’ comfort and aide sleep. Customers will also receive a super-soft woven blanket with satin trim, a bespoke luxury duvet, and a padded mattress cover to give them an extra layer of comfort and improve their quality of sleep.

British Airways’ new amenity kit by The White Company

The new Club World amenity kits come in a bespoke bag from The White Company, with products from the retailer’s ‘Restore & Relax Spa Collection’ offering a further touch of luxury. The products have been specially selected to help counteract the effects of long-haul air travel and each item is designed to provide relaxing boosts during flights.