International Heavy Equipment LLC (IHE), a leading provider of heavy equipment, trucks, spare parts, and industrial solutions hosted an Open Day at its refurbished facility in the Sohar Industrial Area recently.

The event saw a large turnout of customers from SOHAR Industries, as well as representatives from prominent automotive brands including Volvo, Renault, and Eicher. Running from 9 am to 3 pm, the event served as a dynamic platform for engaging interactions and highlighted IHE’s latest innovations in the heavy equipment sector. The event offered an opportunity for customers to get up close and personal with the latest series of the brands and gain a deeper understanding of their advanced features and technologies.

The day kicked off with networking opportunities that allowed attendees to connect and share insights. Guests mingled with the IHE team and representatives from the automotive sector, setting the tone for fruitful discussions. Following this initial engagement, participants took part in detailed conversations focusing on industry trends, challenges, and collaborative opportunities. The atmosphere was vibrant, reflecting the shared commitment to innovation and excellence within the industry. The Open Day event also provided an opportunity for customers to interact with Volvo and IHE representatives, who were on hand to answer any questions and provide expert advice.

Niels Bormans, Group CEO, The Zubair Corporation said, “Over the past few years, we have witnessed significant economic growth, leading to increased demand for trucks and buses. This positive momentum in the market, especially here in Sohar and across Oman, has us excited for the future. We are seeing tremendous interest in our individual brands. Recently, we relaunched Eicher Buses and Trucks, and the response has been rapid due to their great quality and competitive pricing. Volvo Trucks are also performing well, as customers recognise that purchasing a Volvo means investing in the future, given the long-term benefits in total cost of ownership and excellent resale value. Both small and medium enterprises, as well as larger fleet owners, are increasingly favouring Volvo. Renault Trucks offer a more competitive price point, particularly appealing to larger fleet owners. Each brand has its unique positioning and value proposition, and the outlook is bright, not just for 2026 but beyond.

Sohraab Hasnain, General Manager of IHE and Sayarti, remarked, “The open day event at our refurbished branch in Sohar, showcased the support for key brands like Volvo Trucks and Buses, Renault Trucks, Eicher Trucks and Buses, Putzmeister, Bobcat and so on. Our state-of-the-art facility now features a full-fledged workshop, a comprehensive parts inventory, and a dedicated sales team to meet all our customers’ needs. We were also honoured to welcome representatives from our principals in Dubai, including Volvo and Renault, along with key accounts who appreciated the new facility.” He expressed heartfelt gratitude to all participants for making the Open House Day a memorable experience, emphasising IHE’s dedication to fostering collaboration within the sector.

As a proud member of The Zubair Corporation, IHE brings over five decades of market expertise and stands as Oman’s sole distributor for the esteemed Volvo, Renault, and Eicher trucks. This long-standing presence in the industry is complemented by a diverse portfolio of heavy and light equipment, all supported by a robust nationwide service network. IHE’s unwavering commitment lies in not only meeting but exceeding customer needs across various sectors, including trucks, construction equipment, and related spare parts. IHE remains devoted to enhancing the quality of service it delivers to its customers, striving to build enduring relationships and deliver cutting-edge solutions in an ever-evolving market.