The campaign has around 20 active volunteers from and outside of PDO. We launched it by participating in the 2013 Muscat Festival where around 5,000 people visited the ‘Tell A Friend’ booth. In the same year, campaign volunteers participated in the Salalah Tourism Festival and the campaign attracted interest from people from other countries.

In 2014, the campaign focused on women’s associations, and awareness sessions were staged in Khasab, Nizwa and Ibri, attracting around 700 people in total.

This year, the campaign has been focusing on the communities around PDO’s concession area and two sessions were conducted in the wilayats of Shaleem and Al Jazir. We will conduct two further sessions in the North of Rules Oman around the Fahud and Qarn Alam areas.

The campaign has a strong presence on social media such as Twitter, Facebook, YouTube and Instagram and we have also used traditional media such as broadcast and newspaper interviews and radio ads.

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