Muscat: Cementing its position as an industry leader in private banking and wealth management services, ahlibank launches its new Digital Wealth System. Aimed at its Wealth Management customers, this new system allows customers to view online investment profiles, trade mutual funds online, create systematic investment plans online, analyze portfolio’s asset allocation vs model portfolio, as well as other services. The launch of this state-of-the-art system comes in line with the bank’s digitalization efforts, and its vision to become an excellence hub to provide its customers with an extensive suite of products and services.

Commenting on the launch of the Digital Wealth System, Najla Murtadha Al Lawati, AGM, Head of Private Banking and Wealth Management at ahlibank said, “we at ahlibank take pride in our customer-centric approach in all our operations. At its core, the bank works with a mission to meet the ever-changing needs of its customer base, and is always looking to introduce tailored products and services to ensure all our stakeholders are well taken care of. ahlibank’s Private Banking and Wealth Management offers its customers top-tier service that fit the dynamic lifestyles they lead, and serve as a hub for investment value added solutions, investment solutions for fixed income securities, mutual funds, real estate funds, and much more.”

It is worth mentioning that the newly introduced Digital Wealth System allows users to view their investment Portfolio to easily manage their, bonds, mutual funds and exchange-traded funds, and other financial assets in one dashboard. The service supports buying and selling of mutual funds online, placement of thorough systematic investment plans, as well as analysis of portfolio asset allocation vs an existing model portfolio. The Digital Wealth System redefines how private wealth is digitally managed, and provides systematic and clear updates, reports, fund analytics, and track performances.

“Fitting right in with ahlibank’s digitalization outlook, this newly introduced Digital Wealth System offers a new wealth management experience to make investing easier; it is not only a dashboard, but also a strategic financial advisor, and a digital wealth management guide. Taking the lead in its private banking and wealth management efforts, ahlibank’s Digital Wealth Program serves an excellence hub for global-standard services that meet and exceed our customers’ expectations.” Adds Najla Al Lawati.

In addition to the Digital Wealth System, ahlibank is committed to contribute to the country’s digitalization efforts and Oman Vision 2040 through introducing world-class digital services. As digital technologies evolve and global economies grow, the bank’s digitally-enabled steps keep it at a competitive advantage, and allow it to continuously enhance the quality of its suite of products and services, while the future of banking is now dictated by digital innovations, ahlibank has successfully adapted through its digital and customer-driven technologies.