Silver Lake Motors, the official distributor of EXEED in Oman, has announced the introduction of the premium automotive brand in the market, marking a significant milestone in the region’s evolving luxury mobility landscape. This expansion reflects EXEED’s focus on markets where long-term value, technological sophistication, and refined design play a central role in purchasing decisions.

Oman represents a natural fit within this strategy, as reliability, engineering excellence, and brand credibility remain key considerations for local consumers—closely aligning with EXEED’s premium positioning and long-term regional vision.

Renowned for its forward-thinking engineering and refined design philosophy, EXEED is uniquely positioned as the only luxury automotive brand offering a carefully curated lineup that includes the LX in COM and LUX variants, the RX in PHEV, LUX, and STD specifications, and the flagship VX in premium LUX and flagship editions—underscoring the brand’s commitment to delivering refined mobility solutions tailored to evolving market needs.

Mr. Hisham Saleh Al Mana, Chairman and Managing Director of Saleh Al Hamad Al Mana Co. said, “EXEED’s entry into Sultanate of Oman represents a deliberate and strategic step within our broader regional growth agenda. The Sultanate is a market where long-term quality, technological depth, and brand credibility are key decision drivers. As a premium automotive marque with a strong global footprint, EXEED brings advanced products alongside a philosophy centered on performance, innovation, and disciplined growth. This launch reflects our confidence in Oman’s economic direction and our commitment to contributing to the evolution of its mobility landscape.”

Moncef Ahabchane, Chief Operating Officer of Silver Lake Motors, commented, “Our focus in Oman is to introduce a premium automotive offering that balances sophistication with everyday usability, efficiency, and long-term ownership value. EXEED’s portfolio, spanning electric, hybrid, and combustion-engine vehicles—has been engineered with a strong emphasis on powertrain optimization, advanced safety systems, and consistent performance across varied driving conditions. This positions the brand to integrate seamlessly into the local market while supporting Oman’s transition toward lower-emission mobility.”

Safety and engineering excellence remain fundamental to EXEED’s brand positioning. Its advanced cage-style body structure, combined with patented safety technologies, has secured multiple global five-star safety certifications. These results are reinforced by rigorous testing programs conducted across diverse climates and operating environments, ensuring reliable performance under real-world conditions.

Ms. Lillian Xiong, CEO of EXEED International said, “Sultanate of Oman represents a natural next phase in EXEED’s international expansion, following strong validation across established global and regional markets. By partnering with Silver Lake Motors, we combine EXEED’s innovation-led product strategy with deep regional market understanding. Together, we aim to redefine premium automotive experiences and deliver sustained value across the GCC.”

At the core of its innovation strategy are highly efficient electrified powertrains designed for real-world driving conditions. EXEED’s range-extended electric models deliver driving ranges exceeding 1,000 kilometers, addressing one of the region’s key customer priorities.

Meanwhile, the RX Plug-in Hybrid SUV, powered by the brand’s proprietary PHEV System, offers a total driving range of up to 1,300 kilometers, with fuel consumption as low as 1.2L/100 km—setting new standards in efficiency within the premium SUV segment.

As part of its long-term commitment to the Omani market, Silver Lake Motors and EXEED will establish a network of flagship showrooms and fully integrated service centers across the Sultanate. This will form the foundation for sustainable growth; while delivering a premium, customer-centric ownership experience aligned with the brand’s international standards.