General Automotive Company (GAC), the authorized distributor of Mitsubishi Motors in Oman, proudly launches the all-new Mitsubishi L200. This milestone showcases Mitsubishi Motors’ unwavering commitment to innovation, excellence, and its focused approach to meet the evolving needs of the Oman market.

The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability. 

Junya Takami, President of Mitsubishi Motors Middle East and Africa, commented on this significant launch: “The launch of the all-new Mitsubishi L200 signifies a new era of automotive excellence, where we redefine the boundaries of capability, safety, and eco-friendliness. Our dedication to the Middle East, Africa, and Oman market is unwavering, and we are excited to introduce a vehicle that not only exceeds expectations but also aligns with our vision for sustainability and social progress.”

Speaking on the occasion, Manoj Ranade, General Manager, General Automotive Company said, “At General Automotive Company, we are committed to providing world-class products with cutting-edge technology and delivering the highest levels of customer satisfaction through our extensive sales and service network across the length and breadth of Oman and our trained and experienced staff. Today, GAC stands as the number one After Sales Distributor for Mitsubishi Motors in the whole of Middle East and Africa, a position that we are confident of retaining for a very long time.” 

Pointing out that the launch of the L200 marks not just a new chapter, but another key milestone in this remarkable journey, he added: “This new model is not just a pickup; it is a culmination of years of research, customer feedback, and engineering excellence. The new L200 is designed to meet the diverse needs of our customers, offering enhanced performance, superior comfort, and advanced safety features.”

The grand launch event, held at Al Rozna Hall in Muscat on June 5 2024, is part of a series of launches across Oman, marking a significant milestone in the company’s history.

Delivering a welcome address at the media briefing, Niels Bormans, Group CEO, Zubair Corporation said, “A journey that began way back in 1974, has paved the way for a long and fruitful partnership between Mitsubishi Motors and General Automotive Co. This partnership has been instrumental in bringing some of the finest vehicles to the Omani market, enduring the challenging terrain and climatic conditions, and becoming the most trusted partners for businesses and individuals alike.”

Following the unveiling, guests were treated to a comprehensive presentation delving into the L200’s features, innovations, and technological advancements. Key specifications, safety features, and design elements were brought to life, showcasing the L200’s commitment to performance, safety, and style.

With its state-of-the-art engineering and rugged capabilities, the L200 is poised to revolutionize the pickup segment and elevate the driving experience for customers in Oman.

Unparalleled Capabilities and Durability

Built from the ground up to tackle the most demanding terrains and daily challenges, the all-new Mitsubishi L200 boasts a fully reengineered chassis, Super Select 4WD-II system, and many more performance related features that delivers exceptional multi-usage prowess. With enhanced ground clearance and advanced 7 Drive Mode tailored for sand, gravel, rocky terrain and more, the L200 ensures a smooth and confident ride in any environment.

Advanced Safety and Technology

Safety takes center stage with the all-new Mitsubishi L200, which integrates state-of-the-art safety features such as Forward Collision Mitigation, Lane Departure Warning, Blind-Spot Warning, Multi Around View Monitor, Wireless Apple Car Play, and Android Auto connectivity. These innovations work in harmony to provide unparalleled protection and peace of mind for drivers and passengers alike.

Eco-Friendly Design and Innovation

Mitsubishi Motors’ commitment to sustainability shines through in the all-new L200, which supports ecological and economical driving aimed at reducing emissions and minimizing environmental impact. From engine efficiency to eco-conscious materials, the L200 leads the way towards a greener future without compromising on performance or comfort.

Legacy of Excellence

With a rich history dating back to its debut in 1978, the Mitsubishi L200 has been a driving force behind economic growth and commercial success. Now, in its latest iteration, the L200 expands its horizon to cater not only to commercial needs but also to the diverse requirements of families and recreational users, making it the ultimate vehicle of choice for any adventure.

The all-new Mitsubishi L200 epitomizes Mitsubishi Motors’ relentless pursuit of excellence, combining unparalleled capabilities, advanced safety features, eco-friendly design, and a legacy of proven durability. As the automotive landscape evolves towards sustainability, innovation, and social responsibility, Mitsubishi Motors remains at the forefront, setting new standards and exceeding expectations with each milestone achievement.