General Automotive Company (GAC), the official distributor for Mitsubishi Motors in Oman and part of The Zubair Corporation, has been awarded ‘Best Distributor of the Year’ by Mitsubishi Motors Middle East and Africa (MMMEA). The award reflects GAC’s exceptional performance across all key business areas and reinforces its position as one of the most accomplished Mitsubishi distributors in the entire Middle East and Africa region.

In a landmark achievement, Mitsubishi Oman secured a total of five prestigious awards, each highlighting a core strength of the company’s operations. The title of “Distributor of the Year” is awarded to the top-performing distributor in the Middle East and Africa region, based on a holistic evaluation of performance in Sales, Marketing, Customer experience, After-sales, and overall business growth. This award stands as a testament to Mitsubishi Oman’s consistent excellence, strategic development, and unwavering customer-centric approach.

In addition, Mitsubishi Oman received the prestigious “Best in After-Sales” award, distinguishing itself as the only winner in the entire Middle East and Africa region. This recognition highlights the company’s operational strengths, including exceptional workshop standards, technical expertise, parts availability, and proactive service outreach. These factors all contribute to high levels of customer satisfaction and loyalty.  Mitsubishi Oman was also honoured with the award for “Best Customer Experience”, which recognises organisations that excel at creating seamless, customer-centric touchpoints, from digital platforms to showroom interactions and after-sales support, ensuring an elevated ownership journey. Further, the “Platinum Award for Sales and Marketing Excellence” was presented to Mitsubishi Oman as recognition for its innovative campaigns, effective branding, and data-driven retail strategies that have significantly contributed to Mitsubishi’s market presence and consumer appeal in Oman. Finally, the “Platinum Award for After-Sales Excellence” affirms Mitsubishi Oman’s leadership in customer care and technical service delivery. It acknowledges the company’s ongoing commitment to providing world-class customer experience, support, and timely service, long after the vehicle is sold. This is the 4^th consecutive year that Mitsubishi Oman has won the much-valued Platinum Award in After-Sales Excellence, becoming the only distributor to have achieved this remarkable feat.

Hani M. Al Zubair, Chairman of the Mobility & Equipment Sector at The Zubair Corporation, said, “Our achievements this year are a direct result of focused leadership, operational excellence, and a company-wide culture of customer-first approach. This recognition reaffirms our long-standing commitment to setting industry standards and building lasting trust with our customers. Achieving this amazing feat, especially in the 50^th Golden Anniversary of our partnership with Mitsubishi Motors, makes it even more special.”

Niels Bormans, Group Chief Executive Officer of The Zubair Corporation, said, “We are immensely proud of General Automotive Co. – Mitsubishi Oman’s continued success. These awards are not just recognition from Mitsubishi Motors, but a reflection of the group’s broader vision for excellence, innovation, and impact across the sectors in the market we serve.”

Manoj Ranade, General Manager of General Automotive Company, said, “This is a proud milestone for our team. Being recognised not only for our sales or after-sales strength, but across every customer touchpoint highlights the consistency and dedication that we as a team bring to the brand we represent. These awards reinforce our ongoing commitment to enhancing the dynamic “Mitsubishi-ness” experience in Oman, year after year.”

With a strong nationwide network of 9 showrooms, 14 service centers, and 17 parts outlets, Mitsubishi Oman continues to make ownership accessible and rewarding to all motorists across the Sultanate. These latest honours are not only a celebration of past success but a reaffirmation of the company’s mission to deliver excellence at every touchpoint.  For more information about Mitsubishi Motors Oman, customers are welcome to visit their nearest showroom in Athaiba, Mabela, Barka, Sohar, Nizwa, Ibri, Sur, Jalan Bani Bu Ali, or Salalah