British marque, McLaren Automotive, the creator of luxury, high-performance supercars – represented by Mohsin Haider Darwish LLC in Oman – has revealed the long-anticipated McLaren Artura today.

The launch marked the beginning of both a new chapter for the pioneering luxury supercar company and a new era in supercar technology and performance in the market.

Underpinned by the McLaren philosophy of super-lightweight engineering, the Artura is a distillation of every attribute inherent in a McLaren, combined with faster throttle response, lower emissions, and the ability to run in pure EV mode, thanks to its ground-breaking electrified powertrain.

Speaking about the car, Brett Soso, the Managing Director – Europe, Middle East & Africa, McLaren Automotive Ltd, said: “We are proud and honoured to showcase the all-new McLaren Artura in Muscat, Oman. This revolutionary High-Performance Hybrid supercar marks a beginning of a new era for both McLaren Automotive and the wider supercar segment.

“Every drop of our engineering expertise gained across more than 50 years of racing has been poured into the Artura, to deliver a combination of breath-taking performance, driver engagement and dynamic excellence, which our brand is so renowned for. I am confident that this extraordinary creation will appeal to both our existing and new customers in the Middle East region.”

The McLaren Artura is the first model built on the new McLaren Carbon Lightweight Architecture (MCLA), which sets new standards for advanced and flexible chassis design and has been optimised for hybrid applications through a bespoke battery compartment, domain-based ethernet electrical architecture, as well as electrical air-conditioning.

The new platform complements a wealth of additional weight-reduction measures, resulting in class-leading lightest dry weight of 1,395kg, and a DIN kerb weight of 1,489kg.

At the heart of the Artura’s all-new powertrain is a lightweight 2,993cc twin-turbocharged V6 petrol engine, paired to a bespoke eight-speed transmission and a compact e-motor, which provides the supercar with instant torque and improved throttle response.

The package generates a combined power output of 671 bhp and 720Nms of torque, which translates to a class-leading power-to-weight ratio of 482 hp per tonne, as well as truly breath-taking performance figures.

The Artura’s top speed is electronically limited to 330kph with 0-100kph reached in just 3.0 seconds* and 0-200 km/h in 8.3 seconds*.

The Artura is designed with full Plug-in Hybrid (PHEV) capability and can be charged to an 80 per cent level in just 2.5 hours. The battery pack, comprising five lithium-ion modules, can also harvest power from the combustion engine during driving, depending on the driving mode selected. This solution provides the driver with a unique ability to enjoy the car in silent, pure EV mode with a range of up to 30kms and a top speed of 130kph.

The engineering artistry beneath the Artura’s skin is complemented by its exterior design, which gives the car a ‘shrink-wrapped’ appearance and pushes the McLaren design language seen in recent models to a new level. The technical sculpture of the car has been conceived to optimise aerodynamic performance, as well as cooling, and is driven by the McLaren design principle of ‘everything for a reason’.

Every McLaren cockpit is built around the driver, but the Artura brings a new level of meaning to that principle. The driving experience is enhanced through a new Digital Instrument Cluster mounted to the steering column, so it moves in conjunction with the steering wheel.

The Artura is also the first McLaren to offer Over-The-Air (OTA) updates, as well as Advanced Driver Assistance Systems (ADAS), which include Intelligent Adaptive Cruise Control with Stop/Go, Road-Sign Recognition, Lane-Departure Warning and High-Beam Assist.

Peace of mind on quality and durability were core considerations with the all-new Artura and it is no surprise that its development programme was the most rigorous ever in McLaren’s history.

Available to order now from McLaren retailers, with first deliveries to customers commencing in Q3 of this year. The Artura is priced at RO100,000 for the standard specification, which includes a 3-year service plan, Smartphone Integration Package, and Practicality Pack as a no-cost option.

This pack includes Vehicle Lift, power-folding heated door mirrors with ‘Dip in Reverse’ functionality, four front and four rear parking sensors, rear-view camera, Homelink® and soft-close doors.