Dhofar International Development & Investment Co. SAOG (DIDIC) has announced the appointment of Said Ahmed Safrar as its new Chief Executive Officer.

With more than 28 years of leadership experience spanning the banking, telecommunications, and investment sectors, Mr. Safrar is expected to bring fresh strategic direction to one of Oman’s most diversified investment holding companies.

Prior to this appointment, Mr. Safrar served as the CEO of Oman Investment & Finance Co., where he was instrumental in driving digital transformation and strengthening the company’s flagship payments platform, “Khedmah.” His career also includes senior leadership roles at Ooredoo (Omani Qatari Telecommunications Company SAOG), where he held the position of Chief Customer Experience Officer, spearheading initiatives to enhance customer engagement and service quality.

Academically, Mr. Safrar holds a Master of Business Administration from the University of Hull in the United Kingdom and has completed an executive leadership program at Harvard Business School, credentials that complement his wide-ranging professional expertise.

His appointment marks a new chapter for DIDIC as he succeeds Ramez Al-Amoudi, who had led the company since February 2020.

Dhofar International Development & Investment SAOG is recognised as a key player in Oman’s economic landscape, with investments across banking, real estate, insurance, manufacturing, and capital markets.

Its portfolio includes significant stakes in institutions such as Bank Dhofar SAOG, Dhofar Insurance Company SAOG, Salalah Medical Supplies, and Omani Vegetable Oils & Derivatives Co., reflecting the company’s broad presence in vital sectors of the national economy. With Mr. Safrar at the helm, the company is expected to reinforce its role as a catalyst for growth, investment, and innovation in line with Oman’s long-term development vision.