Muscat: Furthering its digital capabilities, Oman Avenues Mall, the Sultanate’s iconic destination for shopping, dining, and leisure experience, has launched an innovative mobile app for the benefit of its patrons. The app leverages the latest in smartphone technology to curate unique experiences for mall visitors. The milestone strategy prioritizes digital touchpoints aimed at putting the customer at the center of the retail experience. 

Oman Avenues Mall has also introduced Al Saada, an in-mall gift card program available in digital and printed cards that can be loaded with funds redeemable at participating outlets of Oman Avenues Mall. It can be either digitally purchased using the mobile app or from the customer service desk.  The program offers convenience and reliable access for transactions at all mall retail outlets. These gift cards are available in OMR 5, OMR 10, and OMR 20 denominations, redeemable partially or in full. Al Saada gift card’s balance can be viewed under the gift card section in the app or by visiting the information desk located on the ground floor of the mall  

The new app also features Maxi Club, Oman Avenues Mall’s mobile app-based loyalty program which gives app users the power to make purchases at the mall outlets while accumulating points to unlock rewards at different levels. A maxi point can be earned by spending OMR 5 at the participating outlets of the mall and unlocks a host of rewards called Maxi Rewards including cash redemption rewards through the Al Saada program.  Customers can simply click the image of a bill and upload it on the mobile app where a backend validation is carried out and points are credited to the user’s account to avail of Maxi Rewards.  Multiple tiers of loyalty levels can be reached in which each tier of offering provides different benefits. 

Oman Avenues Mall endeavors to enhance its offerings to Maxi Club Premium tier members by creating a one-of-a-kind luxuriously furnished premium lounge facility called ‘’The Privilege Club“. The proposed Privilege Club adorned with classy decor and an amiable ambiance will be accessible to the premium members of the Maxi Club. The Privilege Club members will have an exclusive entry and parking facility while visiting the mall including dedicated lift access from parking to the mall floors.  The parking facility which is exclusive to members will also have free car cleaning and valet services as part of the membership benefits.

The launching of the mobile app is one of the many pursuits of Oman Avenues Mall to strengthen connectivity with its valued customers. Whether visitors want to plan a visit or browse through all the stores, the mobile app offers information on all the outlets. Along with exploring all the services, customers can also stay up to date with all the latest offers and events through the app. The quick search option allows customers to easily find what they are looking for. Using the app, users can book shop assist to help drop shopping bags to the car or book a taxi.

The app is available for download on Google Play Store for Android users and the App Store for iOS.

Ms. Suad Al Wahaibi, Deputy Mall Manager, Oman Avenues Mall said, “In line with our commitment to provide a delightful shopping experience for our customers, we are pleased to introduce our mobile app. This tangible value add-on is attuned to the needs and wants of each mall visitor. All our offerings and services are now at the users’ fingertips through the mobile app.” 

She added, “Maxi Club allows you to earn maxi points for every 5 rials spent and redeem against cash or other redemption benefits. Simply download Oman Avenues Mall App and create an account to become a Maxi Club member. Through the app, we can extend a personalized experience that engages the customer even before they arrive at the mall. It also facilitates customer’s research at home in a build-up to the shopper’s planned trip to the mall.”

The app is endorsed by two popular and respected patrons, Ms. Fatma Al Nabhani, Oman’s National Tennis player, and Mr. Tariq Al Barwani motivational speaker, life coach, and information technologist.