Muscat: Ahlibank launched Al Nukhba Banking, a rebrand of its Premium Banking segment, in a bid to deliver more value-added services to its premium customers and clients. The exclusive brand brings with it enhanced, more personalized services and customized products for the premium segment. It also aims to provide a more personal and convenient banking experience, ensuring that it satisfies the evolving needs and lifestyles of its customers.

“At Ahlibank, we recognize that premium customers need special solutions to manage their accounts. In this context, we work as partners for our customers by offering distinctive and innovative offers that live up to their expectations. We are also aware of the growing need for smart solutions that keep pace with today’s premium lifestyles and evolved choices, so we are constantly adopting the latest technologies and strategies to help meet these requirements. This helps us to constantly understand customers’ feedback and work towards addressing it, which cements our position as one of the most preferred bank in Oman,” Suhaila Al Busaidi, Head of Premium Banking, Ahlibank, said.

Muneer Al Balushi, AGM, Head of Retail Distribution, says, “We are delighted to introduce Al Nukhba Banking to our valued premium customers who would like to enjoy its numerous privileges and benefits. This is part of our commitment to truly understand the individual needs of our customers and accordingly enhance our product and service offerings. Our premium category customers are invited to take advantage of a range of financial and non-financial privileges that suit their banking needs and enhance the value of their wealth.” 

Opening an account means that customers could conduct their banking transactions in dedicated Al Nukhba service centres, free SMS, Internet and mobile banking services, 24-hour call centre support and a dedicated relationship manager available at all times.  

Customers could also benefit from the free credit and debit cards, complimentary lounge access to more than 750 international airports for credit card holders, personalized concierge service, free travel insurance, purchase protection and extended warranty, discounts and offers from selected premium merchants, special discounted tariffs on bank charges, preferential pricing on deposits and loans and exclusive Wafra Savings Scheme prizes. 

Alongside Ahlibank’s commitment to continuously offer new products and services or enhance its existing ones is its ongoing initiatives to invest in improving its digital capabilities and boosting its traditional products and services in order to offer better customer experiences. 

“We have earlier launched the Imtiyaz account, which offers enhanced banking services and a package of specially designed offers that cater to modern lifestyles. We also launched the MyChoice youth account and Istiqrar account for retirees. We are focusing on catering to niche segments and ensuring that the services and benefits for each account are highly specialized and customized,” Al Balushi adds. 

Ahlibank has witnessed remarkable growth over the last few years and has been able to sustain its strong presence in the market. Its yearly achievements are reflective of its commitment to fulfilling the needs of its growing customer base on the back of its vision of being a vibrant and innovative centre for banking.