Music Maestro A.R Rahman is named as the Ambassador of the British Council’s “India-UK  Season of Culture,” which aims to boost collaboration among emerging artists.

The ‘Season of Culture’ that marks the 75th anniversary of India’s independence was officially launched on Tuesday here by Britain’s Deputy High Commissioner to India Jan Thomson and Director (India) of the British Council Barbara Wickham.

Rahman said it is a pleasure to be part of an innovative cultural program that supports creative excellence and artistic appreciation, and brings diverse audiences together. Today, creativity and exchange can help nurture young talent and create a global stage where everyone has fair access to the arts. Wickham said that A.R Rahman was an important consultant to “Culture Season” and that his work and career journey truly exemplify what “Culture Season” stands for – working together and artistic productions that capture the imagination of the world.

Over 1,400 artists will collaborate with millions of spectators in India, Britain, Scotland, Wales and Northern Ireland through a wide range of arts including theatre, dance, visual arts, literature, music, architecture, design, fashion, tech-art and new media art.

The ‘Season of Culture’ aims to build on the British Council’s work in India and strengthen India-UK collaboration in the areas of arts, English and education.

Wickham said people in both the countries will have the chance to experience innovative and exciting creative work from some of the most promising UK and Indian artists pushing the envelope of creativity and the infusion of creative tech.