Infiniti in the Middle East has successfully concluded 2015 with yet another strong sales performance. Delivering over 8,300 vehicles at a growth rate of 18%, Infiniti is firing on all cylinders making it one of the fastest growing premium automotive brands in the region.
On a global level, Infiniti broke the global sales records once again in 2015 with sales of 215,250 vehicles, up 16% from the previous year.
“The double digit growth achieved for 2015 is testament to the excellent vehicles we continue to deliver to our customers around the region,” said Juergen Schmitz, Managing Director, Infiniti Middle East.
2015 was a great year for the Infiniti brand which saw enhance in its product portfolio on a global as well as regional level. At the Frankfurt Motor Show, Infiniti made history, when it unveiled the all-new Infiniti Q30. Representing Infiniti’s first entry into the fast-growing premium compact segment, the Q30 will play an important role in helping the company realise its plans for global growth.
Here in the Middle East, Infiniti launched the new Infiniti Q70. With a fresh new exterior, the latest evolution of the Infiniti Q70 takes the emotion-packed character of the performance sedan up another level. The new 2016 Infiniti Q70 continues to deliver evocative design, invigorating performance, innovative technology and superior craftsmanship.
Schmitz added: “The Infiniti Q70 continues to be a key driver of growth for our brand in the mid-size executive sedan segment across the region. So too, when we introduce the all-new Infiniti Q30 in the Middle East later this year, we are confident that the vehicle will contribute to Infiniti’s successes.”
Focusing on growth, all of Infiniti’s models performed well in 2015. Amongst the sedans, leading the way was the new Infiniti Q70 which accounted for an increase of 116% with almost 600 vehicles delivered to customers in the year. Infiniti’s multi-award winning Q50 also performed strongly registering a growth of 110% with almost 1,900 vehicles sold.
Infiniti’s core offering – its SUV line-up performed well across the board, with the QX50 accounting for an increase of 67% compared to the same period in 2014. The rest of the portfolio rounded of the brand’s success with the QX60, QX80 and QX70 all having incremental growth; 8%, 7% and 4% respectively.
With the recent announcements of Infiniti’s all-new 3.0-liter V6 twin-turbo from the new and exclusive ‘VR’ powertrain family as well as the new QX60 and QX50 and the all-new Q60, Infiniti is gearing up for an exciting 2016.