CHARRIOL, globally renowned Swiss watch brand has partnered with Muscat Watch Center to launch their mono-brand boutique at Oman Avenues Mall.

The store is a mono-brand boutique offering everyone with an interest in watches – from watch enthusiasts to collectors, and everyone in between with an exclusive in-store experiential centre to appreciate the outstanding beauty and excellence of these exquisite timepieces in flesh. Located in a prominent location, the boutique offers an attractive selection of CHARRIOL’s latest collections.

Speaking at the store launch, Falah Al Lawati, General Manager, Muscat Watch centre said, “Being a watch collector and aficionado myself, I feel excited to launch the new CHARRIOL boutique at Oman Avenues Mall, Muscat. The brand has been one of growth driver and significant catalyst in the global watch making industry. I feel ecstatic to be a part of this new collection and welcome CHARRIOL on setting a new benchmark in the global watch industry. This exclusive range will surely become a favourite among customers as each of timepieces reiterate the brand’s personal sense of style“.

Spread over 60 square metres, the new boutique has a broad store front projecting the brand’s firmly open-minded approach and welcoming attitude. The store displays CHARRIOL’s signature plum colour showcasing warmth against light-coloured backdrop. The furniture kept in the store are functional and adaptable enriching the beautiful setting for experiencing products by categories or themes, in step with the seasons. The store embellishes CHARRIOL’s art of living to the maximum – a dynamic attitude and exquisite femininity with a hint of glamour.

Expressing her pleasure with the launch and speaking about the partnership, Coralie Charriol Paul, Chairperson, CHARRIOL said, “I feel delighted with the launch of the new boutique store at Oman Avenues Mall. CHARRIOL wishes here to establish the brand’s expertise and dedication to creativity and innovation, not only in jewellery watch making, but also in ladies handbags and modern jewellery”

She continued, “We hope to keep receiving the love from the people of Oman to help us to expand even further. This new launch in Muscat is step forward towards winning the hearts of all watch and jewellery lovers who can choose from the wide and exquisite range of creations that the brand has to offer.

In this new “embassy”, the Brand presents the entire CHARRIOL Universe. The broad array of watches is complemented by jewellery collections in gold, silver or steel – original models designed by Coralie Charriol – along with bags, accounting for a large proportion of sales that vary from one season to another, writing instruments and other accessories highlighting the distinctive brand character. Customers will find plenty of scope for asserting its style.

Founded in Geneva in 1983, CHARRIOL is now a Swiss watch brand that has earned widespread fame on the international scene. It is distributed worldwide through around 3,200 retailers, 485 corners and 250 boutiques, mostly in Asia and the Middle East region.