Technology
YouTube Videos Aimed at Kids Are the Most Popular

(Bloomberg) — YouTube’s most popular and prolific channels racked up 14.2 billion views in one week early this year. Videos starring and aimed at kids got the biggest audiences.
The figures came from a Pew Research Center report released Thursday. Pew studied footage uploaded during the first week of January from 43,770 YouTube channels. English-language YouTube videos featuring children under 13 netted three times as many views as others, on average.
Videos that starred and attracted kids — measured, in the report, by the presence of nursery rhymes, singalongs, toys, and other traits — were also more popular.
Read:
- Kidfluencers’ Rampant YouTube Marketing Is Minefield for Google
- PewDiePie’s Tumultuous Reign Over YouTube Almost Over
- Can Google Create the Netflix for Video Games With New Service?
The study highlights a major challenge for the Google unit: Children are a huge part of YouTube’s audience, but the company’s official stance is that kids under 13 don’t watch without adult supervision.
YouTube has settled Federal Trade Commission allegations that the company violated rules barring the collection of children’s data and the targeting of ads to kids, Bloomberg News reported earlier this year. The terms of the settlement have not been disclosed.
Pew Research looked at YouTube’s main site, not YouTube Kids, an app designed for minors that has struggled to build a large audience. YouTube prohibits children under 13 from watching its main service without supervision, but cartoons and toy “unboxing” videos still proliferate. The company has said that parents or older kids may watch these videos.
“We can’t speak to Pew’s methodology or results. But generally on YouTube, the most popular video categories tend to be areas like comedy, music, sports and ‘how to,”’ a YouTube spokeswoman said. “And we have always been clear YouTube has never been for people under 13.”
-
Banking & Finance2 months ago
Oman Arab Bank Announces Increase of Authorised Capital to RO500mn and Paid‑In Capital Boost of RO50mn
-
Bahrain2 months ago
SPIEF 2025 focused on global and regional economic processes, market transformation, new tech, investment climate, financial policy and people
-
Banking & Finance2 months ago
National Finance Reinforces Position as Partner for Growth, Offers a Comprehensive Product Suite to Support Customer Ambitions
-
OER Magazines2 months ago
OER, June 25
-
Energy2 months ago
Russian Energy Week from October 15-17, 2025 offers alternative formats of cooperation
-
Alamaliktistaad Magazines2 months ago
Al-Iktisaad, June 25
-
Technology2 months ago
SPIEF 2025 showcases cutting-edge technologies and digital innovation through its Innovation Space initiative
-
Energy2 months ago
The year 2025 is a special year for Oman and Russia as it marks 40 years of diplomatic relations between the two countries says HE Sergey Tsivilyov, Energy Minister of Russia
You must be logged in to post a comment Login