Technology
YouTube Videos Aimed at Kids Are the Most Popular

(Bloomberg) — YouTube’s most popular and prolific channels racked up 14.2 billion views in one week early this year. Videos starring and aimed at kids got the biggest audiences.
The figures came from a Pew Research Center report released Thursday. Pew studied footage uploaded during the first week of January from 43,770 YouTube channels. English-language YouTube videos featuring children under 13 netted three times as many views as others, on average.
Videos that starred and attracted kids — measured, in the report, by the presence of nursery rhymes, singalongs, toys, and other traits — were also more popular.
Read:
- Kidfluencers’ Rampant YouTube Marketing Is Minefield for Google
- PewDiePie’s Tumultuous Reign Over YouTube Almost Over
- Can Google Create the Netflix for Video Games With New Service?
The study highlights a major challenge for the Google unit: Children are a huge part of YouTube’s audience, but the company’s official stance is that kids under 13 don’t watch without adult supervision.
YouTube has settled Federal Trade Commission allegations that the company violated rules barring the collection of children’s data and the targeting of ads to kids, Bloomberg News reported earlier this year. The terms of the settlement have not been disclosed.
Pew Research looked at YouTube’s main site, not YouTube Kids, an app designed for minors that has struggled to build a large audience. YouTube prohibits children under 13 from watching its main service without supervision, but cartoons and toy “unboxing” videos still proliferate. The company has said that parents or older kids may watch these videos.
“We can’t speak to Pew’s methodology or results. But generally on YouTube, the most popular video categories tend to be areas like comedy, music, sports and ‘how to,”’ a YouTube spokeswoman said. “And we have always been clear YouTube has never been for people under 13.”
-
Automotive2 months ago
South Korea Plans to Support Auto Sector with US$2B Following US Tariffs
-
News2 months ago
Oman Oil Prices Witness Drop Amid Shifting Global Trade Dynamics
-
News2 months ago
Aligning HR Strategies with Oman Vision 2040: A Roadmap for Organisational Growth – OER Business Summit 2025
-
OER Magazines1 month ago
OER, April 25
-
Alamaliktistaad Magazines1 month ago
Al-Iktisaad, April 25
-
Renewables2 weeks ago
Jindal Renewables and OQ Alternative Energy Sign Joint Development Agreement to Advance Integrated Renewable Power Projects in Oman
-
Banking & Finance2 months ago
Bank Nizwa Signs MoU with Ministry of Endowments and Religious Affairs to Enhance Endowment Management & Islamic Finance Frameworks
-
Banking & Finance2 months ago
Sohar International Bank SAOG Announces Intention to Merge with Ahli Bank SAOG
You must be logged in to post a comment Login