Omantel signed an agreement with Majid Al Futtaim Retail, which operates Carrefour in Oman, to launch targeted digital marketing advanced services using Omantel’s state-of-the-art big data analytics platform “TASIL”.

The platform will enable Carrefour to extend its reach to more customers offering unprecedented relevant value across the Sultanate.

TASIL is a highly capable IBM-powered big data platform, placing unprecedented real-time analytics to better serve enterprises and government entities by anticipating their own end-users demands. The platform, which has been developed by Omantel and TUATARA, ushers in a new era of advanced location-based timely analytics for clients and partners across the public and private sectors.

Samy Al Ghassany, Chief Operations Officer at Omantel, said “Omantel works hand in hand with its strategic partners to equip private and public entities with latest technologies and smart solutions offered in the form of easy-to-use services, helping them to flourish in addition to preparing the ground for greater digital advancement that enable the Sultanate to cope with the fast-paced fourth industrial revolution.”

He also added, “We have been doing quite well in accelerating the digital transformation in the country by building digital partnerships with business clients and public organizations enabling them with innovative ICT services.”

Najib Haddad, Country Manager of Carrefour Oman at Majid Al Futtaim Retail, said “Our partnership with Omantel will enable us to reinforce our positioning in the retail sector and provide customer-friendly services and offers. We at, Majid Al Futtaim, recognize that our customers are keeping abreast of the latest developments in digital innovations and are more connected. Therefore, we are continuously searching for the latest technologies that not only enable us to be at the forefront in retail, but also cement our relationship with our customers, provide the best -in-class offers and services and transform the industry in the Sultanate, creating great moments for everyone everyday.”

Mohamed Hassan Yousuf Al Balushi, Specialist with Omantel’s ICT Unit, commented “Our partnership with Carrefour Oman is a leading one among many that Omantel has made in the retail sector recently to entrench technology in the society, in an effort to drive the fourth industrial revolution in Oman forward and to progress faster toward smart cities, artificial intelligence and more.”  

“As the retail market is growing rapidly, there has been a growing demand for new and creative marketing techniques, taking into consideration the wide use of technology in today’s world. As a leading ICT provider in Oman, we offer a number of smart solutions that will deliver unrivaled value for SMEs and larger businesses alike operating in the retail service market vertical.” he concluded.