Muscat: Oman Investment and Finance Company’s (OIFC) Khedmah mobile app has accomplished a new milestone by surpassing half a million downloads within a short period of time.

This benchmark underscores the trust bestowed upon the company by the beneficiaries due to the variety of its seamless and top-notch services. It also reinstates the company’s leading position in the field of billing, collection, and debt factoring for electricity, water, and telecom services.

During the past period, the number of Khedmah users witnessed a noticeable rise due to the increased societal awareness about the application’s various effective and beneficial services.

Ease of use, flexibility, along with paying all bills at the push of a button through a mobile phone, were paramount factors for the growing demand. Furthermore, it is considered a safe option to pay bills using the app instead of visiting the branch during these unprecedented times in the Sultanate.

The company’s constant effort to employ technologies in its services resonates with the Sultanate’s objectives to encourage digital transformation within the community, government and private entities.

Adopting such an approach would be necessary to keep up with the latest technological advancement emerging in the world. Digital transformation is an essential requirement for modern lifestyles as it will improve the operational efficiency of companies and facilitate the services provided to beneficiaries in all fields.

Speaking on the achievement, Said Ahmed Safrar, Chief Executive Officer of OIFC said: “We are delighted to achieve this milestone which serves as a testament to our continuous endeavors toward providing full-fledged and user-friendly services that are in line with the latest developments in the sector. This accomplishment will certainly reinforce our determination to continue our journey toward excellence and development through the utilisation of the best technological advancement in this field.

“Our desired objective is to provide a unique experience to our clients that meets their expectations. This is by improving the efficiency of our operations and enhancing the effectiveness of the provided services by making them safe, fast and easy.

“In the near future, a number of effective services will be further introduced to enrich the user’s experience and cement the company’s prestigious position in the market,” he added.

Khedmah app was launched in 2016 as part of OIFC efforts to enhance its services and deliver an easy experience for all stakeholders across the Sultanate.

The application provides an integrated and seamless platform that offers electronic payment solutions for establishments, citizens, and residents. Through the application, users can pay and check electricity, water, and telecommunications bills as well as make payments to the Public Authority for Social Insurance (PASI).

Additionally, you can do phone top-ups, pay for pre-paid electricity, and other services, through smartphones without the need to visit the company’s branches to pay or follow up on monthly bills.

Established in 1979, OIFC is one of the leading Investment and Services Company and specialises in billing, collection and debt factoring for electricity, water and telecom services in the Sultanate of Oman. The company’s various payment channels allow customers to easily pay their electricity, water, and telecommunications bills.