Technology
After Twitter, Spotify to Eliminate Political Advertising
(Bloomberg) –Spotify Technology SA will stop selling U.S. political advertising in early 2020, following Twitter Inc.’s lead in steering clear of a contentious election cycle.
The move will apply to Spotify’s ad-supported service, as well as its original and exclusive podcasts, the company said on Friday. The music-streaming service never sold political ads in other countries, so the change only affects the U.S.
Spotify is describing the move as a “pause” and may resume the ads in the future.
“At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content,” the Stockholm-based company said in a statement. “We will reassess this decision as we continue to evolve our capabilities.”
Tech companies have struggled with how to handle campaign commercials, especially as the U.S. presidential election nears. Twitter banned the ads in November, though it said some “caused-based” ads for some economic, environmental or social issues would be acceptable. Google also has restricted certain types of targeting for campaign ads.
Facebook Inc., meanwhile, has continued to allow political advertising. The commercials aren’t fact-checked — a policy that’s drawn criticism from activists and some Democratic presidential candidates, including Senators Elizabeth Warren and Bernie Sanders.
Spotify’s move was previously reported by Ad Age.
-
OER Magazines1 month ago
OER, September 2024
-
Alamaliktistaad Magazines2 months ago
Al-iktisaad, September 24
-
Uncategorized4 weeks ago
Oman Oil Marketing Company partners with Ihsaan Association to support its activities
-
Commodities1 month ago
Gold Rangebound as Investors Brace for Key US Economic Data
-
Banking & Finance1 month ago
Apple Pay Officially Launched in Oman
-
Oil & Gas4 weeks ago
OQEP Appoints United Securities as Liquidity Provider Ahead of Landmark MSX Listing
-
Investment1 month ago
With Over RO600M in Foreign Investments, Future Fund Oman Unveils the First Batch of Investment Projects with an Overall Value of RO830M+
-
Lifestyle1 month ago
Royal Opera House Muscat Welcomes First Shows of its 2024/25 Season