With the bank’s purpose of promoting the spirit of ‘Winning’ and bringing positive socioeconomic change by promoting Oman as an International Sporting Destination, Sohar International has signed a sponsorship agreement with Oman Cricket Academy.

The agreement was signed on September 27 at the Oman Cricket Academy and witnessed the presence of His Excellency Abdulsalam Al Murshidi, President of the Oman Investment Authority; and His Excellency Basil bin Ahmed Al Rawas, Undersecretary for Sports and Youth as the honorable chief guests.

Representing Sohar international was Mr. Ahmed Al Musalmi, Chief Executive Officer and representing Oman Cricket Academy was Pankaj Khimji, Chairman of Oman Cricket.

Also present at the event were Mr. Ahmed Al Musalmi, Chief Executive Officer of Sohar International, and key board members of the Oman Cricket Academy who appreciated the initiatives led by Sohar International in this regard.

Speaking about promoting Oman as a future sporting destination, Mr. Ahmed Al Musalmi, Chief Executive Officer of Sohar International said: “With the Bank’s vision of becoming a world-leading Omani Services Company, our association with such global sporting event reiterates our passion for the country, our insight for its socio-economic development.

“The Oman Cricket Academy has played a paramount role in promoting cricket in Oman. Today the Oman team is not just competing against teams from around the world, but the Oman Cricket Academy is set to host different countries for the ICC Men’s T20 World Cup 2021.

“Sohar International is indeed proud and will continue to back such exemplary academies and teams. With the goal of providing a winning experience to all, Sohar International has always been at the forefront of helping individuals achieve their aspirations with the youth being a key focus area. When it comes to different sporting activities, we believe that Oman has a young generation that is zealous, focused and determined to showcase their talents to the world. At Sohar International, it gives us great pride to be a part of their winning journeys. By extending support to such talented individuals, it also helps position Oman as a key sporting destination.”

With Oman as the co-host of the ICC Men’s T20 World Cup 2021 and key tournaments set to start from October 17, the event is estimated to make a significant impact on the economic scenario of the country while being extensively covered on different media platforms.

Sohar International seeks to actively support such events that will contribute to strengthening Oman’s position on the map as well as showcase the various assets and infrastructural capabilities that the country is proud to offer.

In addition, by supporting the academy which has played an instrumental role in developing cricket as a key sport in the country, the bank also seeks to provide an impetus to the academy to further promote cricket, popularize it amongst the youth and extend more opportunities to local cricket clubs. Committed to bringing positive socio-cultural and economic changes within the country, Sohar International believes that such sporting events are in line with the country’s In-country value strategies.

By providing the right support to aspiring local talents, the bank gives them the opportunity to hone their skills and shine on international platforms. Sohar International has extended support to and nurtured many home-grown talents as well as larger clubs. From supporting individuals like Nadhira al Harthy who scaled Mount Everest to sponsoring events like Oman Open Golf Tournament 2020, the bank has shown utmost dedication in enhancing the Sultanate’s profile as a key sporting destination.