Muscat: Second Cup Oman, the Canadian-born franchise of Bin Mirza International, scooped up three awards for Franchise Partner of the Year, Sustainability and Community, and Lifetime Achievement at the 2020 Second Cup Global Awards. The accolades are a testament of Second Cup Oman’s continuous dedication to ensuring reliably great coffee while also positively contributing to its partners and community. 

Dedicated to giving back to the environment, Second Cup Oman earned its Sustainability & Community Award for being the First Second Cup from around the world to recycle its coffee grinds. The grinds are collected, dried, and neatly packed to be given to customers for free to use as fertilizer for their gardens or as an ingredient to add to their beauty routine. In addition, Second Cup Oman was one of the first cafes to introduce biodegradable paper straws. 

While striving to save the planet, one coffee bean at a time, Second Cup Oman was also prized with the Franchise Partner of the Year award for meeting the highest standards. As a member of the Second Cup family since 2004, Hani Bin Mirza, Managing Director at Bin Mirza International, was also honored with the Lifetime Achievement award. As a franchisee of the award-winning café, he is determined to expand and franchise throughout the country. 

Jannat Shafaei, Marketing Director at Bin Mirza International, said, “Despite the struggles we continue to face due to the pandemic, our staff have shown remarkable resilience, working vigorously and with the utmost dedication to overcome the obstacles we have faced this year. The three different awards are a welcome recognition of the sheer effort that we put into delivering excellence. It is a true honor to see our hard work pay off and as we continue to make our way through this challenging time together, we are confident that we will emerge stronger than ever.” 

With five outlets across Muscat, Second Cup has maintained its position as one of Muscat’s best-loved cafés, offering a wide range of quality drinks and food, including its popular all-day breakfast, and a one-of-a-kind atmosphere in every outlet. Second Cup Oman continues to move towards its vision of being the Coffee Brand that is “Most Passionately Committed to Quality and Innovation.” The awards will serve as motivation for the brand and confirmation for customers, staff, and partners, that Second Cup Oman will and always guarantee its customers an incredible experience all the way.