Muscat: Oman Investment & Finance Co. (Khedmah), one of Oman’s leading investments and services companies, has unveiled its new mascot, named “Wafi”. Representing the company’s ethos of digital transformation as well as its simple and swift services, Wafi will cater to Khedmah’s clients’ needs and answer their daily queries. The new mascot reflects Khedmah’s long-standing commitment to providing high-end, anytime, anywhere services to its clients and meeting their day-to-day requirements. 

During the past period, the demand for the company’s services, growing customer base, and offered solutions witnessed an increase. This is attributed to the high quality of the services and the variety of products that Khedmah seeks to deliver to its clients. Such factors prompt the company to further innovate on ways to meet customers’ aspirations and keep up with the competition in the market. Aspiring to serve and connect with the community, the company launched Wafi which denotes in its design, OIFC’s technological prowess as well as the futuristic vision, and in its identity, fulfilling client’s requirements with perfection.   

Commenting on the launch of the Mascot, Mr. Said Ahmed Safrar, Chief Executive Officer of OIFC said: “We are delighted to reveal Wafi to be Khedmah’s ambassador and a representative for our brand for all segments of the community. We strongly believe that the mascot can contribute to delivering the company’s messages on services and communicating with beneficiaries in a friendly and unique manner that suits the target people. The name Wafi is an Arabic name deeply rooted in Arab culture and has been used since ancient times. It demonstrates loyalty, honesty, and wide knowledge, additionally fulfilling the needs of people with perfection. Hence, we decided to give this name to the mascot, as the characteristics are in line with what the mascot represents to the community.”

Khedmah’s platforms witnessed a great expansion and renovation focusing on the highest standards. The company also saw a strategic development that is aligned with the latest technologies used in the market. As such, it was able to provide many electronic payment channels such as the Khedmah app and the company website. Via these channels, customers can utilize all services without visiting the branches

Established in 1979, OIFC is one of the leading Investment and Services Companies and specializes in billing, collection & debt factoring for electricity, water and telecom services in the Sultanate of Oman. These services can be availed through the company’s 65 branches across the Sultanate, kiosks, and digital platforms. The company’s various payment channels allow corporates, citizens, and residents to easily pay and check electricity, water, and telecommunications bills as well as making payments to the Public Authority for Social Insurance (PASI). Additionally, top-up phones, pre-paid electricity, and other services.