Bitcoin mania peaked globally late last year with the world’s most famous cryptocurrency touching an astonishing $20,000 in price. Other cryptocurrencies too witnessed multiple ATHs (All Time Highs). India wasn’t left behind amidst all the hype. Zebpay, India’s leading Bitcoin and cryptocurrency exchange, touched more than three million downloads making it the most downloaded cryptocurrency app on both iOS and Android in India.

These numbers are especially noteworthy since the number of Indians estimated to be investing in financial markets is just 10 million out of its 1+ billion populace. Nearly half of that number – 5 million Indians – are estimated to be trading in cryptocurrencies. This translates to a market penetration of 60% for Zebpay with its 3 million downloads.

Established in 2015 by Mahin Gupta, Saurabh Agrawal and Sandeep Goenka, the company boasts of a loyal following of users who prefer it over multiple other cryptocurrency exchanges that have sprung up on the back of the cryptocurrency boom.

“Looking at the Indian milieu, people have started looking at cryptocurrencies not only as an investment option but as a technology that is about to change the future of money,” says Mr. Mahin Gupta, Chief Technology Officer, Zebpay. “We initially started as a Bitcoin exchange but the constant demand from the public made us into a full-fledged cryptocurrency exchange introducing Bitcoin Cash, Ether, Ripple and Litecoin. The demand has been consistently increasing as well. Looking at this surge, we will be introducing many other coins soon on the platform.”

The exchange is also delivering on its commitment to spread cryptocurrency awareness. It has launched a multitude of content for its users – from a weekly market analysis on its blog, to cryptocurrency video tutorials in regional languages to reach out to the masses.