News
What do travellers want the most?

Booking.com data from over 50,000 global travelers, reveals six in ten travelers (61%) pick a destination for great food or drink. There’s no denying the significance of culinary travel, with more than a third (34%) of travelers, rising to 40% of millennials, planning to take a food trip in 2018.
Almost half (49%) of travelers hope to be more adventurous with the type of cuisine they eat, rising to 60% of millennials. One way to achieve this is to sample local delicacies whilst traveling. Almost two thirds (64%) of travelers will try to eat more local food in 2018.
Top destinations for local food
- Ipoh, Malaysia
- Kaohsiung, Taiwan
- Nagoya, Japan
- Johor Bahru, Malaysia
- João Pessoa, Brazil
- Ho Chi Minh City, Vietnam
- Sarajevo, Bosnia and Herzegovina
- Colmar, France
- Lima, Peru
- Catania, Italy
More than half of travelers (54%) want to experience unique dining experiences when traveling and food trucks are the perfect way to do this.
Top destinations for food trucks
- Portland, USA
- Sao Paulo, Brazil
- Seoul, South Korea
- Bangkok, Thailand
- Istanbul, Turkey
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