Muscat: With a key focus on furthering customer experience, Sohar International has started its operation in its new flagship branch in the heart of Muscat at Shatti al Qurum.

Conveniently located next to the bank’s headquarter at Waterfront, the new branch recently commenced operations and offers a full range of the bank’s superior products and financial solutions for Retail, Corporate and Wealth Management clients with a 24-Hour digital lobby.

The flagship branch has been designed and developed centered around customer needs and the ideal customer journey ensuring that the brand experience speaks loud from prior to entering the branch until exiting the branch.

The new premise is a true reflection of Sohar International and the brand purpose of helping people ‘win’ by delivering banking for their ever-changing world.

Commenting on the new branch, Mr Khalil Al Hedaifi, Chief Retail Banking Officer at Sohar International said: “A culture of banking with technology that adds value and convenience to the customer’s life, is how Sohar International envisages its Winning proposition.

“Taking this forward in 2021, a customer-first approach underlined by digitalization has become a core focus of the bank, and Sohar International is leaving no stone unturned to cater responsive banking services for both branch operations as well as remote banking. The bank is increasing touchpoints with its expanding customer base across the Sultanate, and the new branch at the prestigious location of Waterfront is a key milestone in this direction.

“A 24-hour digital lobby enabling and empowering customers to embrace technological banking at any time forms the fundamental of the new branch, and we aim to continue growing these services as we progress in our digitalization journey. Our customers continue to inspire us to serve them in new innovative ways and we are happy to make this a reality.”

Operating from 8.00am – 2.00pm from Sunday till Thursday, the new branch with its robust infrastructure and distinct Sohar International identity, enjoys a spacious design covering a range of customer facilities, operated by qualified staff to deliver responsive services and complete portfolio of products.

The branch boasts convenient accessibility from different directions in the area.

“We are committed to provide customers across the Sultanate with a comprehensive suite of financial services coupled with innovation, convenience and customer service excellence. The new branch will be able to better service customers within the area, and we look forward to continuously open more branches as part of our network expansion plans”, he added.

Like other Sohar International branches, the Waterfront branch will also offer customers a full-fledged ATM and CDM facility. With the new branch added to its networks, the total number of Sohar International’s branches in Oman has now reached 31, including 13 branches in the Governorate of Muscat and 18 branches in other governorates.

Ever since its inception, Sohar International has been notably growing through its extensive operational network and added value provided to customers through the diverse services such as E-channels, encompassing SMS Banking, Internet Banking services and a specialized Mobile Banking Application for Android and iPhones, allowing customers to access their bank anytime and from anywhere.

Additionally, the bank’s customer enjoys the advantage of Cash Deposit facility at all branch ATMs as a value-added service. The bank has recently leveraged technology to further secure banking transactions by offering innovative products and services that provide unmatched convenience for its tech-savvy customers.