Oman’s latest tourism digital platform, Oman Travel Hub, has officially launched, founded by Oman-based couple Bader Al Lawati and Anna Chesalina.

The initiative aims to spotlight Oman’s breathtaking landscapes, cultural treasures, and undiscovered experiences, while serving as a central hub for small and medium-sized tour operators, car rental services, experiences and other tourism providers to connect with a global audience.

Accessible via www.omantravelhub.com and on instagram @OmanTravelHub, the platform is designed to inspire travelers worldwide to explore Oman beyond the usual tourist routes.

Oman Travel Hub is more than a showcase – it’s a bridge. By offering visibility to local tourism providers, the platform empowers small and medium enterprises to reach international travelers directly. This creates opportunities for authentic experiences while strengthening Oman’s tourism ecosystem.

One of the standout features is the “Plan Your Itinerary With Us” service, which allows travelers to customize journeys based on their interests, without having to spend hours of research. The itineraries are customized based on each traveler’s unique traveling style  —whether it’s desert adventures, coastal escapes, or cultural immersion.

Bader Al Lawati, a seasoned marketing professional with over a decade of experience in brand strategy, emphasized the importance of marketing in tourism: “My career in marketing has taught me that visibility is everything. Tourism thrives when stories are told well and experiences are showcased authentically. Oman Travel Hub is about giving our country’s hidden gems the visual spotlight they deserve, while enabling local providers to market themselves effectively to the world.”

Anna Chesalina, shared the personal inspiration behind the project: “My love for Oman grew with every journey we took as a family. While planning one of our trips, I realized how challenging it was to find consolidated information about the country’s lesser-known treasures. That’s when the idea for Oman Travel Hub was born – to make discovery easier and to share Oman’s beauty with travelers everywhere.”

Oman Travel Hub encourages tourism-related operators to reach out and explore ways of partnership to grow the tourism industry together.